Cross posting Instagram Stories to Facebook Stories is officially here, so now you can save the time and energy to post the same pictures and videos on two different platforms.
Social Samosa reported earlier last month about the social network testing cross posting Instagram Stories to Facebook, as an attempt to encourage the usage of the forlorn Facebook Stories, and salvage some users for it, courtesy to it’s more successful Stories sibling.
Businesses may not be able to enjoy cross posting Instagram Stories to Facebook Stories since they haven’t been allowed to use Facebook Stories yet.
“You now have the option to share your Instagram Stories to your Facebook Stories. We’re always working to make it easier to share any moment with the people who matter to you” a Facebook spokesperson told TechCrunch.
Although if you have been a faithful Facebook Stories user since the beginning, and are now relishing the thought of cross posting your Facebook Stories to Instagram Stories, I hate to be the bearer of sad tidings for you. That particular ability is not a part of the new update since cross posting is only available one way, from Instagram Stories to Facebook Stories, and not the other way around.
But hey, they are said to be working on making it possible so hold on to that hope all right?
The two most prominent real time moment sharing platforms for most Stories users are Snapchat and Instagram, and Facebook Stories could never really squeeze itself into that category. There is something very private and honest about Stories, and they aren’t the carefully crafted trinkets of a social image like on Facebook. Also, Facebook is a place where family and extended family, classmates from school and college, colleagues are all a part of people’s friends list, and sharing glimpses of your every day life with them was never going to be an option.
Although giving users the ability to post their Instagram Stories to Facebook with just a tap could motivate a certain amount of users who do not have any reservations about sharing their lives with their Facebook friends, and were only hindered by the tedious activity of having to upload the same picture or video in multiple places.
Instagram Stories could be the perfect carrier for Facebook Stories to hitch a ride on, considering it has been the most successful one of their Snapchat Stories clone. WhatsApp Status and Messenger Day being the other two clones with 250 million and 70 million users respectively.
Facebook’s move to bring Facebook Stories to Desktop could also help them enhance the user base, and reports suggest they are also planning to bring Instagram Stories to their desktop website.
TechCrunch’s Josh Constine writes, “When Facebook Stories first rolled out, many people saw tiny view counts despite Facebook’s massive popularity. But I’ve found audiences are warming up to Facebook Stories. This week I manually shared identical sets of Stories on Facebook where I have 2800 friends and Instagram where I have 5000 followers. Yet on Facebook I received over 820 views compared to just 220 on Instagram.”
“That indicates that people are willing to watch Stories on Facebook…there’s just not as much content there since it’s only open to users and public figures, and its camera is more glitchy and less familiar. Meanwhile Instagram Stories’ polished composer is widely used and open to brands. So essentially, if you’re looking for viewers, there’s a big opportunity on Facebook Stories right now.”
Personally, it is hard for me to objectively offer an opinion on Facebook Stories having never tried the former, as I see myself shuffling between Instagram Stories and Snapchat only.
There still isn’t a concrete date regarding when all of Instagram Stories’ users will be able to access the new feature, but it has been confirmed by Facebook to TechCrunch and is said to be coming soon to everyone.
What are your thoughts about cross posting Instagram Stories to Facebook Stories? Does this move have the potential to do the trick for Facebook Stories?