If you are a facebook/twitter user from Tamil Nadu, you would have seen this short film appear more than once in your timeline last week. Yes, we are talking about Lakshmi short film made by Sarjun KM, which is making waves across social media for its bold approach in dealing with a sensitive social stigma.
The short film has already won many critical acclaims in various film festivals & with over 8L views, 5k shares Lakshmi is now the talk of the social media world
We will dig deep into how Lakshmi Short Film storm hit social media with the help of our 3Cs.
Curiosity – The making of Tamil short films have majorly been conservative. Even romance scenes would be treated in a very subtle manner, but Lakshmi short film went the extra mile. And influencers just grabbed the content with both hands. They started creating content which would tease their followers about a never seen before visuals in short film space. Boom! – the memes started flowing. And general audience started joining the bandwagon!
Content – The core concept the short film, dealt with is very relatable yet not too discussed openly in social media space. So when the team went bravely towards addressing a social stigma, the netizens just started to share the short film en masse. This reconfirms the fact that there will always be an appetite for good content on social media.
Call for Action – How can a social media surge be complete without user-generated content(UGC)?
Lakshmi short film exactly had the kind of content which would invite both positive and negative mass reactions. Extramarital affairs and “men vs women” freedom are two topics that everyone will have an opinion on. And since this movie addresses both, we had 1000s of users giving their point of view on the issue and thereby contributing to the discussion.
The important thing here is every time someone makes a comment on this discussion, Lakshmi short film rakes in a number of views to its count.
Sources close to the short filmmakers have confirmed that there was no social media marketing made for the film. If that is to believed, we have to applaud this organic surge by Lakshmi in social media.
In times where we see brands/agencies pushing influencers to post irrelevant brand “memes”, let’s hope this Short film brings back Lakshmi (Prosperity) to many more organic content success stories in Tamil social media space.