YouTube has released their annual edition of the YouTube Ads Leaderboard 2017 – showcasing the most watched, shared and loved ads by the Indian audiences that celebrated brand creativity.
Together, the top 10 ads on the YouTube Ads Leaderboard 2017 generated a whopping 200 million views! While each of ad stood out for its own unique story, some of the common themes this year were festive and emotionally engaging content.
Additionally, a mix of long format and short format ads hitting the right chord with the audience – and pointing to YouTube’s ability to adapt to all storytelling formats was witnessed on the YouTube Ads Leaderboard 2017.
The number one spot on the YouTube Ads Leaderboard 2017 is, LG with more than 100 million views, celebrated its 20th anniversary in India, showcasing a mother-daughter video with a delightful message that touched the heart of billions of customers. Deepika Padukone continues to be the favourite with her Goibibo ad garnering close 20 million views and taking the second spot. Following close on the heels was Dettol’s MaaMaane Dettol ka Dhula talking about the importance of health and hygiene.
These were the most watched, shared and loved ads in India this year.
1. LG 20th Anniversary – Astronaut TVC
2. Goibibo – Deepika Padukone’s New BFF
3. Dettol – Maa Maane Dettol Ka Dhula
4. Panasonic Smartphones – Kyuki Diwali Sirf Tyohaar Nahi
Read More: YouTube Ads Leaderboard: Q3 – 2017
5. Amazon.in –
6. Gionee – Welcome To Selfiestan
7. Sunfeast Yippee – Mood Masala
8. Center Fresh – Chali Hawa Mastani
9. Airtel – PostPaid Promise
10. Bingo Yumitos
These were the most watched and celebrated brand films and advertisements on YouTube by the Indian audiences this year.
The article is a part of our Social Throwback series that recaps the year that was for the industry.