With car enthusiasts gathering at the largest automobile show in India, Twitter plans to rev up the excitement with live stream activations on the platform, as part of an in-stream video sponsorship with Tata Motors (@TataMotors) and Rolling Stone India (@RollingStoneIN).
Project #RollingWithNexon will see Rolling Stone India (@RollingStoneIN) in conversation with two of India’s biggest homegrown music artists – rock artist Dhruv Visvanath (@mrdhruvv) and the critically acclaimed Indian band, Parikrama (@parikrama) – all happening live on Twitter from the Auto Expo.
— Rolling Stone India (@RollingStoneIN) February 8, 2018
The artistes will perform live from a pop-up Twitter #BlueRoom at the Auto Expo and entertain their fans onsite and on Twitter with their musical prowess. The episodes are sponsored by Tata Motor and will feature as part of Tata Motor’s Nexon launch at the Auto Expo.
In addition, Dhruv Visvanath (@mrdhruvv) and Parikrama (@parikrama) will also indulge in a live Q&A session with host/curator Rolling Stone India Executive Editor Nirmika Singh (@nirmika) who will pick their minds with intriguing questions and quizzes, ensuring viewers get to see a side of their favourite artists they’ve never seen before.
Video highlights from the #RollingWithNexon collaboration will feature as part of Tata Motors’ launch of their new vehicle Nexon on Twitter.
Fans can watch the live-stream sessions on Twitter via (@RollingStoneIN), available to logged-in and logged-out users on Twitter, and connected devices globally. In addition, fans can Tweet their questions for both Dhruv, Parikrama or about the Nexon with the hashtag #RollingWithNexon.
The first live stream session featuring Dhruv will begin on 12th February 2018, at 12:00 PM IST. The second live stream performance featuring Parikrama will begin on 14th February 2018, at 12:00PM IST.
Commenting on the collaboration, Keya Madhvani, Head – Music & Lifestyle Partnerships, Twitter India said, “Twitter is where people come to find out what’s happening in their world. We’ve a strong partnership with Rolling Stone India and are thrilled to bring Tata Motors and Rolling Stone together for #RollingWithNexon. We expect the powerful collaboration with popular artists Parikrama and Dhruv Visvanath will excite fans from both music and motor worlds and drive greater attention for our partners overall!”
According to Mr. Vivek Srivatsa, Head – Marketing – Passenger Vehicle Business Unit, Tata Motors – “We are very excited to associate the Tata Nexon with Twitter and Rolling Stone India. With creative engagement at its core, #RollingWithNexon campaign comes with an overlaying LEVEL NEX theme, aiming to connect the visitors of the Auto Expo 2018 with cutting edge music artists of India. Just like these artists, the Nexon has created a mark by extending the boundaries and providing best-in-class technology and features for the ones who would like to express themselves with a unique style of their own. We are confident that this never seen before association will strike the right cord with the visitors and take the Expo to LEVEL NEX.”
Nirmika Singh, Executive Editor, Rolling Stone India said, “At Rolling Stone India, we are committed to building a lively community of artists and fans. We are thrilled to join hands once again with our long-time partner Twitter India and now Tata Motors for the brand new, adventurous season of #RollingWithNexon. With this unique music property, we hope to create digital content that fresh and engaging, as well as build an on-ground platform for musicians to connect with their audience.”
Twitter’s In-Stream Video Sponsorship enables publishers to monetize video content while making it easy for advertisers to reach engaged audiences and sponsor exclusive content. This sponsorship package will allow both Tata Motors and Rolling Stone India to reach out to their extended audience in India and the world with exclusive content on Twitter.
Popularly known as the ‘guitar spanker’, Dhruv Visvanath (@mrdhruvv) is a Delhi-based percussive guitarist who plays a mix of acoustic and indie music. He was recently named as one of the 30 Great Guitarists Under 30 in the world by Acoustic Guitar Magazine USA. With their roots in Delhi, Parikrama (@parikrama) began their musical journey in the 1990s, and have emerged as one of India’s most iconic rock bands over the decades.