Ugaoo's festive marketing strategy helped increase its social media presence by 47%

Brand

Ugaoo

One of the leading digital companies that provide gardening tools and supplies, Ugaoo.com initiated their string of social media marketing exercises in order to engage with the online janta.

Objective

Ugaoo.com wanted to capitalize on the rich tapestry of festive occasions in India by leveraging this festive carousel and raise awareness along with generating sales.

Execution

In a span of three months, beginning from August, Ugaoo.com began their series of social media marketing exercises and campaigns with Friendships’ Day, until the auspicious festival of Diwali.

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https://www.facebook.com/ugaooindia/photos/a.892101980843801.1073741829.884460804941252/1385478391506155/?type=3&theater

For Friendship Day, Ugaoo.com promoted the idea of plants as an appealing form of a gift by relating it to the types of friends we all have. Similarly, during Raksha Bandhan, posts promoting unusual gifting ideas were put up such as gifting a hobby and during Navratri, the brand promoted each colour associated with the 9 days with their products.

https://www.facebook.com/ugaooindia/photos/a.892101980843801.1073741829.884460804941252/1430745896979404/?type=3&theater

During Ganesh Chaturthi, Ugaoo.com partnered with Tree Ganesha, wherein the idols were planted with seeds from Ugaoo. To promote this initiative, the brand highlighted the importance of eco-friendly Ganesha idols and going green during the season rather than harming mother earth during the festive celebration.

The brand also rolled out a contest on wherein users were asked to post a picture with their ECO-FRIENDLY Ganesha Idol, and the material used to sculpt it.

https://www.facebook.com/ugaooindia/photos/a.892101980843801.1073741829.884460804941252/1418705138183480/?type=3&theater

During Diwali, they posted on promoting green décor ideas and how to celebrate pollution-free Diwali. To gift greenery by gifting air purifying plants. They also put posts wherein they showcased how plants feel about Diwali pollution and measures for the same.

https://www.facebook.com/ugaooindia/photos/a.892101980843801.1073741829.884460804941252/1450912134962780/?type=3&theater

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Results

During the three months of campaign activity, Ugaoo.com managed to connect with and Reach more than 10.5 Million people, gathering an impressive 88K shares of their social media posts.

Tree Ganesha happened to be the brand’s most successful and popular property, as it Reached more than 9.7 Million people, with 80K shares.

Ugaoo.com’s social media presence grew by a whopping 47% due to the activity, successfully driving traffic to their website and converting a considerable number of leads in the process.

Activity during Navratri gathered a Reach of 25.2K with the contest itself netting a Reach of 14.6K.