With 19 brands in his kitty, Brand Kohli is definitely a thing! From the famous Manyavar commercials to the latest Uber & Too Yumm associations – let’s take a look.
What if we ask you to recall any ad, wait… it’s not cricket that we are talking here, a video advertisement that features Virat Kohli in it? We bet it shouldn’t be a difficult task. From Uber India’s #BadhteChalein to showcasing his ‘snacking obsession’ in a Too Yumm TV commercial, isn’t the right-handed batsman everywhere showcasing his cricketing skills on-field and simultaneously becoming a favourite of the ad world.
Making his way into the list of world’s 30 most marketable athletes along with MS Dhoni, Kohli has become a brand in himself. The delhiwallah turned cricket icon currently has 19 brands in his kitty with an endorsement value of around ₹150 crore according to data from Sporting Nation in the Making V.
Last Year Kohli ended his long-standing association with PepsiCo stating that he will thereafter not sign on with brands that he doesn’t believe in or consume. But, just a few days ago when Uber India released their campaign featuring the youth icon, netizens, without wasting a second, raised questions on ‘Kohli and the Uber brand fit’ and also whether the aggressive Team India captain hails the cab service he is urging others to take.
Amidst all this controversy, we still can’t but accept the fact that Virat Kohli is definitely nailing the endorsements with even ease and dutifully. Here we compile a list of few brands that make the larger Brand Kohli…
What is your take on Brand Kohli?