Media Kinnect, Social Kinnect’s specialized media strategy and operations arm, wins the digital media mandate for Investica, a mutual fund distribution company in India.
With a mobile-first approach, Investica prides itself as a holistic platform for all mutual fund investment needs. Providing a smooth and hassle-free investment experience, it enables individual investors to choose funds based on their risk appetite and investment objectives. The brand is focused on helping their clients experience ‘The Joy of Earning’ while also offering them recommendations on well-researched mutual fund schemes.
Media Kinnect will hence play a pivotal role in Investica’s plan to grow as a digitally-focused brand. The agency’s expertise in digital transformation and performance marketing was the decisive factor for the win. Kinnect Outreach will also help the brand meet their goals of digital outreach through various influencers. The team will cater to Investica’s requirements from a credibility and UGC standpoint, at the same time it will also help the brand in beneficial relationship development and content promotion.
Commenting on the win, Rohan Mehta, CEO – Social Kinnect said, “Investica is amongst the fastest growing mutual fund apps in the country. We’re proud to be invested in this relationship to take them to newer heights. Our synergies with Investica have aligned on a more strategic level keeping in mind their vision and business objectives. With our deep domain expertise in driving brand recognition and performance in the BFSI space, the aim is to establish Investica as a best-in-market product in the mutual funds space.”
Ronak Agrawal, CMO – Investica said, “Looking at the core digital expertise and domain depth the team of Media Kinnect brought to the table, it was the perfect choice for Investica’s media business since the plan is to be a digitally focused brand in the Mutual Funds Aggregation business.”