Foxymoron, an independent digital marketing agency is basking in the glory of #SAMMIE2018 as it swept away two gold and two silver metals at the second edition of Best Social Media Brand Awards.
Foxymoron owing to the outstanding work of its clients is one of the most awarded agencies in the Main category. The agency bagged two gold metals in the beauty segment for Maybelline New York India and Media-TV Channels for its work on HBO respectively.
Maybelline New York India
With the makeup category evolving over the last few years in terms of awareness, Maybelline New York India is well known for its Social Media presence and has achieved a high recall value due to the engaging and interactive approach opted by the agency.
With the aim to engage and interact with its viewers in a personal manner, away from the Television, HBO has largely focused on Social Media. Through the year, the agency has successfully built affinity as well as consideration for HBO India as a brand.
Foxymoron also took home two silver trophies in Hospitality- Fine Dine & QSR for Burger King and Travel- Airlines for GoAir.
Burger King India
Burger King India’s digital strategy is focused on innovative campaigns and consumer engagement driven online.
The focus of the brand has always been to create awareness and make the flyers aware of the premium and smart services for low prices and managed to achieve the goal of a two-way conversation with the consumer by deviating from the industry’s conventional jargon and opting for direct consumer interaction.
SAMMIE Best Social Media Brands concluded on July 31 at Mumbai with the who’s who of the industry taking the stage to discuss trends, opportunities and more in the digital marketing space. See the entire session below:
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