From Humara Bajaj to the Dhara Jalebi ad – the Indian Media & Advertising industry has been inspiring since forever – be it through jingles that refuse to leave the sanctuary of your brain or through quirky hoardings plastered all over the city making everyone wonder – if Balbir Pasha would contract AIDS?
Magic would probably be the only apt word to describe the mammoth of work created by the creative and media icons, year after year after year!
Social Samosa in association with National Geographic sets off on a nostalgic journey into the lives of #MegaIcons that sculpted the India media and advertising industry into what it is today.
Were they born icons or made with life experiences? A #MegaIcon’s success or astuteness is more than often accredited to destiny, stars, and a number of elements that might or might not have a scientific explanation. And then there are few who earn the tag of ‘self-made’. The debate rages as icons continue to smash goals like never before! So, what is the gumption? An icon by chance or choice?
Questions like these and many more answered through a sneak peek into the lives of these icons; their dreams and hopes, their failures and successes, their daunting yet fearless chronicle!
As the journey progresses, we shall converse with icons including Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network, Nirmalya Sen, CEO – India, Havas Worldwide, K V Sridhar a.k.a Pops, Founder & CCO, HyperCollective, and many more.
These icons discuss the most intimate memories, the most intriguing challenges, and the responsibility of being an icon!
Social Samosa in association with National Geographic asks the one pertinent question – are icons born or made?
This is the question – whether Icons are born or made – that National Geographic will be on a quest to unravel, in its new show, Mega Icons. Using a never-seen-before format, Mega Icons will decode the stories of some of India’s most inspiring #MegaIcons like Virat Kohli, A. P. J. Abdul Kalam, Dalai Lama, Kamal Haasan, and Kiran Bedi. The show, which premieres on 24th September, will use acclaimed scientists and expert psychoanalysts used to question whether these personalities were born to be different, or were moulded into greatness by their life experiences.