Instagram Shoppable Tags are now available in 45 countries and will soon be expanded to other nations. This tutorial on How to add Instagram Shoppable Tags helps to enable product tagging.
“We determine the location of a business based on a mix of signals for the Instagram business account. This is our best way to determine a business’ location, but it is not perfect. We are aware some businesses outside of the 45 available countries may be gaining access to IG shopping. This is not intentional and we are taking steps to monitor and address this. At this time, we don’t have any timelines or additional information to share.” – said an Instagram spokesperson
With the availability of Instagram Shoppable Tags, retailers can gain insight and view the comprehensive analytics that Instagram offers, such as Impressions, and clicks. With the Instagram Shoppable Tags, the company eliminates third-party integrators by working directly with businesses for a seamless experience, for the customer and the business.
But before you proceed, you need to make sure that your account must be approved for shopping on Instagram to tag products and you have the latest version of the Instagram app.
- Go to your profile
- Tap the Get Started alert at the top of your profile
- If you don’t see the alert in the image above, click on Settings option.
- Tap Shopping
- Tap Continue
- Select a product catalog to connect to your business profile
- Tap Done
If you don’t see Shopping under Business Settings, your account is probably still under review or it hasn’t been approved for shopping on Instagram.
To tag products in your posts:
- Select a photo and add a caption, effects and filters
- Tap the products in the photo that you want to tag
- Enter the names of the products you want to tag, then select them as they appear in the search box
- Tap Done
- Tap Share
You can tag products in both new and existing posts from your Instagram business profile. You can tag up to 5 products per single-image post or 20 products per multi-image post.
You can edit or delete products you’ve tagged in single image posts on Instagram, but keep in mind that for multi-image posts, you can’t edit or delete tagged products once your post has been published.
If you delete a product from the shop on Facebook or the product catalog that’s associated with your business profile, the associated tag will be removed from any posts the product is tagged in. You’ll also lose insights for the associated tag that’s been deleted.
Product information in the tags and product details page will display the currency and language of your catalog to a global audience. The company recommends using Insights on your Business Profile to understand your audience, and use the catalog containing the most relevant currency and language for your audience.
To preview posts or save a draft of a post, click Preview Tagged Products or Save Draft on the page that allows you to add a caption to your post, under Tag People and Tag Products.