Case Study: How Koovs made #EveryStreetURCatwalk with Instagram

koovs
SAMMIE

Brand Introduction

KOOVS a London based firm, an online fashion portal with women’s and men’s wear collections inspired by international runways, celebrity looks and on-trend street style. Famous labels are available without the heavy price tags as there are regular collaborations with designers.

Summary

The brand recently kicked off an Instagram focused campaign titled #EverystreetURCatwalk that captures the distinct fashion style of every individual on the street. 

Problem Statement/Objective

The campaign captured individual style and also encouraged customers to make fashion a part of their everyday life and be comfortable in your own skin!

Execution

Koovs brought the latest fashion trends inspired by international runways, celebrity looks and on-trend street style.  The Instagram focused campaign captured the distinct fashion style of every individual on the street and also encouraged customers to make fashion a part of their everyday life and be comfortable in your own skin!

Twitter

Results

– The campaign reached 450+ posts on Instagram under this hashtag and simultaneously on twitter, the hashtag was trending at number 3.

– There were 6k+ tweets for this campaign and a 3.5 million engagement was achieved across all social media platforms along with a reach of 113 million, again across platforms.

– Over 500+entries poured in from all over and a large number of celebrity influencers and bloggers were a part of this campaign that took it to greater audiences.

– The campaign has successfully established a loyal fan base using the digital media.


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