Hindustan Unilever seeks to remind us the value of water and the urgency of saving it to sustain life, and give a glimpse of villagers’ plight, struggling to survive.
The villagers not knowing what a shower is, and their first instinct being, drinking water from it explains the situation depicted, which is the village not being developed enough to have water supply, let alone having bathing amenities.
The thought of a shower appearing out of nowhere, with working water supply in a remote barren village named Mangalaram Ki Dhaani, Rajasthan, may seem unreal but that was probably the thought behind the whole scenario going on in reality. Like a thirsty man hallucinates an oasis in the middle of a desert, thirsty villagers hallucinate a shower in the middle of their barren village.
The smile on the women’s face on seeing water without having walked miles in the scorching sun manifests the heartache they have to go through each day.
Hindustan Unilever, parenting a line of homecare, personal care, food and water purifier brands like Kissan, Rin, Dove, Axe, Vaseline, The Pureit Water Purifier and more, has come out with various environmental issue-centric adverts in the past like ‘Haath Munh Bum, Bimari Hogi Kam‘ and more targeting causes like banning plastic, among others.
Using it’s resources and available platforms, to vocalize such issues would certainly etch Hindustan Unilever’s name in the viewers’ mind and so will the causes depicted in their campaigns.