#SocialThrowback

#SocialThrowback A look at what India watched, shared, and created in 2018

Social Samosa

06 Dec 2018 00:00 IST

Updated On 06 Dec 2018 11:25 IST

New Update

As we prepare to head into 2019, it's time to look back at the year that was in videos and the trends that emerged through YouTube India statistics 2018.

This year, India danced their hearts out to Drake, fell in love with Grandpa Kitchen’s Chicken Biryani Recipe, laughed at the raw humor of new comedy kings, enjoyed peppy Bollywood music, learnt the trendiest beauty hack, used waste to create art, and watched the most sought-after movie trailers.

Global iconic moments that took us by surprise

This year was marked by surprising celebrity moments. In February, Kylie Jenner surprised the world with “To Our Daughter,” an 11-minute film detailing her pregnancy and the birth of baby Stormi, which was watched over 53 million times on its way to becoming YouTube's global #1 Top Trending Video of 2018. Will Smith vlogged all over the world. Oh, and he also jumped out of a helicopter over the Grand Canyon on a dare. Rihanna started her own “Tutorial Tuesdays” makeup series. And, of course, Beyoncé's live stream from Coachella took #Beychella worldwide. Emerging and well-known YouTube stars also showed up in a big way in the year's Top Trending Videos list, including India’s comedy sensation Amit Bhadana who amassed an astounding 11 million subscribers in just one year.

India learnt a great deal!

Research in India, shows that one of the many ways people use YouTube is to learn how to do something -- from day to day questions (“how to tie a tie”) to bigger ones (“how to be an Indian fashion designer”).

71% of Online Video Viewers go first to YouTube to watch videos to learn something.

This year we saw India learn a great deal -- from new dance moves on the year’s biggest Haryanvi super-hit song Teri Aakhya Ka Yo Kajal and Punjabi hit Daru Badnaam to Zumba on Bom Diggy Diggy Bum; to many unique things like Dairy Farming, Magic and Painting; and much more.

Creator Community reached new heights

Topping the list by subscribers is comedy creator Amit Bhadana at 11.8 Million subscribers. Following him closely is another homegrown comedy superstar BB Ki Vines, with over 11.2 million subscribers, and gadget expert Technical Guruji with almost 10.4 million subscribers.

This robust growth reflects the dynamic nature of the Indian creator community, with incredible talent surfacing from across India and especially amongst the regional language creators. These include non-Hindi channels such as Infobells (Telugu), Village Food factory (Tamil) and Madhurasrecipe (Marathi).

Bollywood got India grooving

2018 also saw new records being set and old records being broken in overall views for Indian movie trailers. Sanjay Dutt’s blockbuster biopic, ‘Sanju’, played by Ranbir Kapoor was the most trending movie trailer of the year with 60M+ views. This was followed by Rajnikanth and Akshay Kumar starrer 2.0. Music remained a favourite, with the year’s biggest super-hit song Bom Diggy Diggy Bum at the number one position, followed by Punjabi track Laung Laachi by Mannat Noor and Guru Randhawa’s Made in India.

Brand ads were loved by millions

Over the years, YouTube has become a platform for brands to catch consumers’ attention. Building on the trend of emotional storytelling, the top two ads this year are themed on bonds between family and friends. Topping the charts this year is Hyundai’s 20 years of Brilliant Moments ad, focusing on moments treasured for a lifetime; followed by Samsung’s #voiceforever campaign their first personalized AI voice assistant can help Motor Neuron Disease patients.

Cumulatively, the ten ads in this year’s leaderboard have clocked an incredible 18 million hours of watch time, 88% of which came from mobile devices.

YouTube remained among the top video entertainment hubs – with over 245 million monthly active users as per ComScore. Milestones such as 300 channels crossing 1 Million subscribers this year, three creators crossing the 10 Million subscriber mark and T-Series surpassing the glorious 50 Million subscribers, shows the power of YouTube’s growing creator ecosystem and its ever diverse content. While music, comedy, food/recipes, continue to grow, learning & edu, beauty, DIY and dance emerged as the fastest growing verticals with many new subcategories.

Top Creators 2018

Rank	Creator	Subscribers	Genre
1	Amit Bhadana	11.8 Million	Comedy
2	BB Ki Vines	11.2 Million	Comedy
3	Technical Guruji	10.4 Million	Technology
4	Sandeep Maheshwari	8.8 Million	Motivational
5	Ashish Chanchlani	8.1 Million	Comedy
6	TS Madaan	6.4Million	Motivational
7	Nisha Madhulika	5.9 Million	Food
8	Vivek Bindra	5.7 Million	Motivational
9	Sanam	5 Million	Music
10	Vidya Vox	4.9 Million	Music

Top Trending Videos: Global

Top Trending Videos: India

Top Trending Music Videos: India

Top viewed ads: India

YouTube Rewind brings together the biggest music, trends, memes, and characters from the past twelve months featuring today’s biggest YouTube stars and mainstream personalities. Head over to the YouTube India Rewind channel and explore all the trending videos of the year!

ranbir kapoor Biryani Youtube humour Jenner Kylie kylie jenner pregnancy akshay kumar India bb ki vines technical guruji Bollywood Tamil Music comedy community Painting rajnikanth Art Sanju Creator Movie made-in-India Marathi Telugu #छत्तीसगढ़चुनाव2018 recipe expert Kapoor #1 Top Trending Video #1 Top Trending Video of 2018 #Beychella 2.0. Akshay Amit Amit Bhadana baby baby Stormi Beyoncé Beyoncé's Bhadana biopic blockbuster Bom Diggy Diggy Bum Canyon chicken Coachella comedy kings created Creator Community Dairy Farming Daru Badnaam Drake Dutt gadget gadget expert Grand Grand Canyon Grandpa Kitchen Guru Randhawa Guruji Infobells kings Kumar Laung Laachi livestream Madhurasrecipe magic Mannat Noor movie trailers Online Video Viewers Ranbir Rewind Rihanna Sanjay sanjay dutt shared Smith Stormi Technical Teri Aakhya Ka Yo Kajal Top Trending Videos trailers Tutorial Tuesdays Village Food factory watched Will Will Smith YouTube Rewind zumba