Agency Feature: Edgytal

Who are we?

We are Edgytal. Providing digital marketing solutions to a wide range of clients in 8 countries on 3 continents, we have a presence in India, Canada and the United States of America. Since our inception in 2015, our team of 18 professionals has worked with over 120 clients. From a client size perspective, we specialize in working with startups. From an industry perspective, we have expertise in financial services, education, manufacturing, e-commerce and professional services.

Our Team

What's in the name?

Edgytal is a portmanteau of the words ‘cutting-edge’ and ‘digital’.

What we do

Primarily, what we do is social media marketing, SEO and performance marketing. We also do digital strategy consulting, content development, branding, website development and artificial intelligence-based analytics.

Why we do it?

We felt that the digital marketing industry was overly focused on winning large mandates and working with big brands. We found a niche in providing cost-effective and personalized solutions to startups. Our founder Aditya Mehta is a serial entrepreneur and his skills in building and scaling startups provides us with an edge that most other digital marketing agencies don’t have.

How we evolve?

We have made a push into artificial intelligence-based marketing solutions. Our platform covers over 8 million mobile devices in India and is growing exponentially.

Also Read: Agency Feature: Dizitize

Social responsibility in social media

We strongly advocate that our clients are honest and open on social media. It’s unlike conventional media in the sense that your audience can talk back to you. So both good and bad things can be amplified exponentially.

Need of the hour

Knowledge sharing between digital marketing agencies about employees who’ve left an agency on bad terms or have behaved unethically or unprofessionally.

We learned the hard way

Always insist on comprehensive contracts and scope of work documents to ensure that customer expectations are in line with what the agency can deliver.

Did we just share that?

We had a potential client out of a very small town in India, who wanted to use Facebook to market his grocery distribution business. After doing some background work, we found out that he was actually the owner of a vegetable stall in the local market. Though we didn’t take up the assignment, we admire his forward-thinking approach to his business.

They work with us

Some of our past and present clients are Nilkamal Plastics, National Payments Corporation of India, Bombay Stock Exchange, Asit C. Mehta Investment Interrmediates, BookMyCharters, ClipTheDeal, MyGlamm, Sarex Chemicals, NoddApp – to name a few.

Industry as we foresee

Digital marketing is now an established and important part of any marketing strategy. Experts say that if your plan doesn't involve digital marketing, it’s not really complete. And there is definitely no looking back now. The trends that we follow today, as well as the trends that are sure to come up in the future, all play a crucial role in deciding the direction of this industry. In 2019, we expect artificial intelligence and augmented reality to continue becoming part of the mainstream.

A day without Internet

Imagine a day where you can’t eat junk food – that’s how we’d feel! Or you’d find us playing the T-Rex game on our systems, trying to beat a fellow colleague's score, hoping for the internet to return.

Lastly, are you hiring?

Yes we are. We are looking for a Senior Business Development Manager with five to eight years of relevant experience.

Apply here.