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Sangitha Aanand, of the decor blog, Sajavat takes us through her -journey - what started as a hobby later took the shape of full-time passion.
She started off with decorating her own room with simple hacks and tricks, but it soon bloomed into something much bigger. Along with her journey, Sangitha shares her trip and tricks to grow as a blogger.
Looking back, where did it all begin?
Decorating and styling spaces started as a necessity in my teens and later years, as I had a room to maintain for myself and this slowly got converted into a passion, as I moved into my own house after marriage. I found immense joy and satisfaction in converting my house to home.
And then the blog came along… Sajavat is a design, décor and art blog conceptualized in 2008. Initially, it was just nook and corners of my home that I would post on the blog or artwork that I had done in my spare time. Slowly and steadily, the blog gained momentum and then I also got the opportunity to collaborate and work for some of the major design and décor players in the market. The story still continues…
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What's in the name?
Since the blog is all about styling spaces, nothing could have said it better than ‘SAJAVAT’ which means decorating in Hindi.
What is your USP in this cluttered space? How does your content give you an edge?
My decorating style has always been very simple. I try to enhance my place using stuff I already have. That doesn’t necessarily mean, am a minimalist but yes, am not an impulse buyer or a hoarder and in that sense, I encourage my followers to do the same. Have a clean, uncluttered home and give your own personal touch to your space.
What you do is what you believe in and finally, that reflects across as well!
So, I guess the simplicity shows in the stuff that I post and the audience is able to connect with it better.
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Please take us through your content creation process. How do you stay relevant and relatable?
Being a décor blogger, Sajavat caters to a wide segment of people, the majority I would like to believe is always looking to enhance their own homes by following such blogs. All the tips and tricks, quick décor fixes, information on the new brands, product reviews, home tour, festival décor arrangements and DIY’s shared on the blog help them achieve the same.
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How do you take moolah with your efforts?
Sajavat is driven, more by passion involved in the whole process of beautifying a space than making money but all said and done when we associate with brands and companies, we make sure we discuss benefits!
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How do you maintain editorial objectivity with the influx of brand briefs?
It’s a tight rope walk but as long as we don’t go astray, peace is established!
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One instance/experience that made it all worthwhile
Every time a reader gives a thumbs-up, everything seems worthwhile.
Weirdest brand brief/request ever
Haven’t come across one in recent times.
If not blogging, you would be?
Perhaps own and run a boutique specializing in art n artifacts from across the globe!
A day in your life....
It’s a simple routine of running the household, an hour dedicated to yoga, working/ blogging and amidst all this find time to read a book, practice some art and breathe!!!
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Also read: Interview: Influencers should remain true to their niche and stay objective: Monish Shah, Influencer
Message/tips for upcoming bloggers
Blog from your heart, write posts that matter to you and in the long run, you shall establish connection with your audience. Just like any other field, blogging too requires discipline, passion, and commitment or one can say a little more of these, than the usual!
Your Favorite Influencer
My inspiration has always been Archana Srinivas of Rang décor but off late there are many whom I genuinely admire!
The Future you foresee for your Personal Brand
Am adopting the mantra, ‘Living in the moment’ and going to see what the future holds for me!
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