KFC India introduced a new filter; the KFC Snapchat Lens exclusively available to fans on Snapchat for 24 hours, for its new product ‘Playing 11’.
Capturing the spontaneity of millennials and their love for filters on social media, KFC India will engage their audience through a custom Snapchat filter. The filter is a part of the brand campaign for their latest product ‘Playing 11’ through which users can sport their love for the game and off KFC!
Available to cricket fans exclusively for a day, the filter will go live on 30th March, and will be live for 24 hours only. KFC is the first QSR brand in India to run a national filter on Snapchat.
The Snapchat filter allows users to click an image and superimpose “Get your Finger Lickin’ Game On”, with ‘KFC Playing 11’ at the top. Users can then share their Playing 11 adventures with the KFC Snapchat filter on various social platforms, putting forth their love for KFC.
Snapchat released India specific plans in October 2018 announcing exclusive content for the Indian audience.