This International Women’s day, Levi’s unveiled the fifth season of Levi’s #IShapeMyWorld campaign that celebrates the power of women, and their determination to inspire change.
The new season weaves in 21 changemakers into a spirited music video that encourages women to shape their own destiny.
The video features a prolific line-up of female personalities who have come together from different industries such as entertainment, fashion, sports, journalism
Levi’s assembled an all-female crew to execute this campaign and the track composed by
Meeta Bharvani, Director Marketing, Levi’s India says, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds.”
“During the past 4 seasons of #ISMW, we drove inspiring stories of fearless women. This season we celebrate the power of the collective through women who are authentic, original and purposeful, all qualities that are inherent to the Levi’s brand”.