Goafest 2019 kickstarted amidst much enthusiasm at Grand Hyatt, Bambolim. While Mindshare topped the Media Abby Awards 2019 by sweeping away 14 awards, Madison Media stood second with 11 medals followed by Initiative at no.3 with seven awards.
Digital has been under the spotlight at this year’s Media Abby and day one saw Brooke bond Red Label, Domino’s, Hersheys winning big at under the Innovative use of branded content category. The category had two sub categories focusing on Integration and Creation aspects of branded content.
Innovative use of banded content- Integration had 6 winners of which two walked away with gold and the four had a bronze win. There was no silver winner.
Gold winners
Bringing two rival nations together over a different ‘CUP’
Byju’s 1 Home demonstration that reached 23 million households
Byju’s The Learning App
Mindshare
SUI DHAGA MADE IN INDIA BY USHA
Usha International by
Initiative Media
The second sub category Innovative Use of Branded Content- Creation had 2 Golds, 2 Silvers and 1 Bronze for the best agency-brand duo who championed the idea to execution process like no other.
Gold Winners
Meethe Bahane
Hersheys
Foxymoron Media Solutions Private Limited
Waterfall Targeting - How video story-telling and data intelligence came together to build emotional relationship
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