People come to Instagram to be with their close friends. They stay to be inspired by art, fashion, sports, and entertainment — as well as the people behind those crafts.
Enabling expression and fostering those connections are at the heart of Instagram, and today Instagram has announced new ways to strengthen those connections with the people and things they love.
With more than 500M daily actives, Instagram Stories continues to grow as a home for expression and interaction between people and their passions.
Starting today in the US, users can raise money for a nonprofit organization they care about directly through Instagram Stories. They can now use the donation sticker to create a nonprofit fundraiser and mobilize your community around a cause you care about.
To use this new feature, open the camera, take or upload a photo, tap the sticker icon and select the donation sticker from the tray. Choose a nonprofit to support and customize your fundraiser using creative tools. Once it’s live, swipe up on your story to view the total amount raised. 100% of the money you raise on Instagram goes to the nonprofit you are supporting.
From helping more women of color learn to code to supporting teen mental health, you can build excitement and awareness with your friends around important causes that impact your community.
New Camera & Create Mode
Connection goes beyond sharing a photo or video — it’s also about sharing what you’re doing, thinking or feeling with the people who matter to you.
In the coming weeks, Instagram will introduce a new camera design including Create Mode, which gives you an easy way to share without a photo or video. This new camera will make it simpler to use popular creative tools like effects and interactive stickers, so you can express yourself more freely.
The new camera and Create Mode will be rolling out globally soon.