Interview: You need to associate with brands with similar values: Hungry Dilliwaali: Neha Sharma

Neha Sharma hungrydilliwaali
Brand Saga

So, it all started when this burger picture she had clicked went viral and was reposted by a lot of online platforms. The hungry dilliwaali’s blog is now giving us hunger pangs and she is here to share her secret ingredient.

Neha Sharma’s blog hungrydilliwaali, is a Delhities’ guide to the new, upcoming and the best in and around Delhi. She mentions that for someone who was kind of an introvert and suffering from lack of confidence curating this blog was a life changing experience.

Read on to know more.

Looking back, where did it all begin? 

It was around Diwali 2016, when I was randomly posting about my everyday life and food explore, when this Burger picture I had clicked went viral and was reposted by a lot of online platforms and new followers who were quite interested in exploring more with me.

What’s in the name?

I have been born and brought up in Delhi, and I love this colorful and lively city. Every corner has a hidden gem, a story behind. So, someone who was hungry to know all about Delhi, it’s people, their story and of course hunger for the delicious food, the name HUNGRYDILLIWAALI felt apt.

What is your USP in this cluttered space? How does your content give you an edge?

So, the page is a Delhities’ guide to the new, upcoming and the best in and around Delhi. It is a café and restaurant based guide, so that’s my niche, which I feel is really important to concrete on a certain niche and excel at it, which doesn’t confuse your audience too. Through stories I share insights into my day to day life, sneak in some exercise routines in hopes someone gets motivated.

Please take us through your content creation process. How do you stay relevant and relatable?

The most important thing for me is to create meaningful content, I am quite curious to learn about the processes and science behind different dishes and that is something I try to bring to the forefront. The aim every time is to click pictures that makes one salivate. (I know, that’s good and quite mean too for making people have cravings at odd hours)

How do you take moolah with your efforts?

Again this a long term process and you really cannot expect results in early stages. Working on creating content, and posting the best is the first step. Again, you need to associate with brands with similar values. You can approach a brand with your work and discuss your ideas for the association, honestly, I haven’t tried it myself because I feel it is better when the brand connects.

How do you maintain editorial objectivity with the influx of brand briefs?

Again, I only work with brands which share similar values, something I use or will continue to use. When you have certain followership, you are accountable to them.

One instance/experience that made it all worthwhile

This has been a life changing experience, for someone who was kind of an introvert, suffering from lack of confidence, I have grown as a person in the last two years in a really positive way. It has made me disciplined, quite confident, and has taught me so much about professionalism. Also recently I was interviewed by a leading national news channel, was really exciting.

Weirdest brand brief/request ever

So, recently I worked up a brand, who would continue to change their deliverables every time I sent them my work for approvals, finally had to put my foot down and back out.

If not blogging, you would be?

So, I am not looking at blogging as a full-time career for myself, I have been very clear about it since day one. So currently I plan to continue with further education and ultimately manage it along with a full-time job.

A day in your life….

Usually starts at 8:00 am, then most of the day is spent in college (I am currently pursuing my post-graduation in History from Delhi University), or exploring new cafes/restaurants or working on projects and collaborations, evenings are spent at the gym before calling it a day.

Message/tips for upcoming bloggers

Be regular, creative and don’t be afraid to experiment. Post something that is reflective of you and keep the element of honesty in the work you do. Have patience.

Your Favorite Influencer

Currently it is Totay168, we share love for Coffee and his pictures and videos make are perfection for me.

The Future you foresee for your Personal Brand

I would like to expand Pan-India and to bring more of regional Indian cuisines to the forefront but that off course will take time and some help.


Comments

Brand Saga