#Interview: Stay true to your content: Ravina Sachdev, The Flawless Factory

Ravina Sachdev
SAMMIE

Ravina Sachdev, a fashion graduate shares how she gave her love for food, fashion, and beauty, a purpose with The Flawless Factory.

Her obsession with FTv lead her to aspire a career in the field of fashion blogging. Sachdev graduated from the School of Fashion Technology as a bachelor of design and was interning at FEMINA. Putting her knowledge to practical use, Ravina has managed to create a footprint.

Ravina shares more of such privy scoop in this interview.

Read through.

Looking back, where did it all begin?

Well, it all started when I was in the 7th grade! I was obsessed with FTv and the likes of it and knew that I wanted to make a living in the field! Fast forward to a few years and I graduated from School of Fashion Technology as a bachelor of design and was interning at FEMINA as a feature writer and stylist! It was here that I met a few photographers and makeup artists and one thing led to another and I founded my own blog!

What’s in the name?

The Flawlessless Factory was actually started by two people- Priyanka Negi and me! She is a professional makeup artist while am a freelance stylist, and we did have a great photographer in our team. We realised that the result of our association could only be (or atleast hoped that it would be!) flawless and went ahead and chose the name!

What is your USP in this cluttered space? How does your content give you an edge?

I think my content is fresh and original! One look at my Instagram feed and you’d understand how I love experimenting and playing around with trends, cuts and colours!

Please take us through your content creation process. How do you stay relevant and relatable?

My first step every season is to religiously keep up with fashion weeks and make notes of trends that I think would be huge in the particular season! I then try to play around with it and style it my way and eventually showcase it on my social media!

How do you make moolah with your efforts?

My substances are based on the time, energy and creativity me and my team spend on per campaign!

How do you maintain editorial objectivity with the influx of brand briefs?

I try to find a balance between the two and try infusing my creativity all the while staying true to the original brief!

One instance/experience that made it all worthwhile

Not one, but I think the love that I receive from my followers through direct messages or comments etc makes it all worth it!

Also Read: Interview: My personal philosophy has never chased the perfect Instagram grid: Aanam C, What When Wear

Weirdest brand brief/request ever

Yet to come across one!

If not blogging, you would be?

Features writer/ Fashion stylist which I already am! ( As I freelance with FEMINA magazines!)

A day in your life….

On regular days, I wake up by 9 ish, file in my articles for FEMINA by 12! Head down to the office for editorial meetings, try to research about whats new in fashion, head for an event (if any) and call it a day around 1 AM!

Message/tips for upcoming bloggers

Stay true to your content and you’re bound to make it.

Your Favorite Influencer

So many!! I stalk Dipa Buller Kholsa regularly!

The Future you foresee for your Personal Brand

To grow as a travel influencer!


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