Gillette wins hearts, makes Twitterverse teary-eyed with new #MyBestSelf inclusive first shave advertisement as people shower love. Take a look at the Gillette campaign here.
The first shave is meant to be a transition point for a boy as he enters manhood. But do these lines really have to so opaque? The answer is no. Gender is a fluid concept and the Gillette campaign is trying to be a razor brand that brings forth various aspects of masculinity, exploring facets that often contradict it's own created imagery.
The advertisement portrays the emotions of a young Canadian artist, Samson Bonkeabantu Brown, as he uses a razor for the first time. Overwhelmed by the response he got for the video, he took to Facebook to thank people across the globe.
He says he wanted to include his father in the narration of his tale for it was him who had been one of his greatest supporters throughout his transition, encouraging him to be confident and live authentically as his best self.
"I'm keenly aware of how blessed I am to be able to exist in this world being supported by my family in ways that all too often many of my trans brothers, sisters, and siblings who exist outside the binary are not always as fortunate," he wrote.
3/4 may be going through even more scrutiny about his own identity. The father's unconditional support and the son's own identity as a trans man add up beautifully towards Gillette's 'The best a man can get'!
3. Unlike the toxic masculinity ad that generalized its narrative,
4/4 this one isolates one real individual. That specificity adds depth. Samson's own Facebook post explaining the ad is a good read in context too: https://t.co/EOHdQdNvkJ
I don't say this very often: this is a beautiful ad. I admire @Gillette for creating an ad that both respects and supports the trans community. Trans rights are under attack in this country and around the world every day. Individuals and organizations alike have to take a stand. pic.twitter.com/zoTjIcF5hw
@Gillette Apparently your declining sales after your last ignorant TV Ad flopped didn't teach you a lesson. Your new Ad is even more offensive. Fire your Ad agency - they suck. Men: Don't shave like a Cave Man, with a sharpened implement to scrape whiskers off Ur Face!
After releasing an ad shaming all men for being 'toxic' pigs Gillette wants female-to-male trans individuals to know that once those hormones kick in, they've got your shaving needs covered. How comforting eh?
— Twinheadedphoenix (@Mitchel06512105) May 27, 2019
Though there are plenty of negative remarks, they are negligible when compared to the love the campaign got through tweets and over comments. Kudos, Gillette!
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