ICICI Lombard’s #TechnologyWithAHumanTouch converges human emotions and easy-to-use-technology

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ICICI Lombard is always there for its consumers with its'

#TechnologyWithAHumanTouch campaign. Take a look.

ICICI Lombard hits the high notes of human emotions in their campaign #TechnologyWithAHumanTouch. Focusing on deepening their connect with the TG, the campaign is a reassurance that in the most uncertain and challenging situations ICICI Lombard is always there!

The campaign highlights that

while they offer the most distinctive technology solutions such as InstaSpect, Women
Assist, and Artificial Intelligence based Claim Settlement, they also have

human assistance for every time the need arises.

In three communicative videos,

ICICI Lombard shares relatable instances - each story narrating how during some

of uncertain situations the brand offers real time solutions. A female driver

seeking help as her vehicle is stranded in the middle of the road during late

hours, a son looking for help during a medical emergency of his father and an

office executive getting into an accident while driving his car - ICICI Lombard

employees with the help of high-end technology solutions are always available

with help, no matter what hour of the day.

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Created

by Ogilvy, the campaigns creatively show the person in distress using

technology only to later reveal that it is the additional human touch that made

it happen. The hero, thus, is not

just the tech-backed initiatives but the employee developers behind the

applications, the ones who pre-empted these unforeseen situations. It reaffirms

ICICI Lombard’s commitment to deliver on their promise of ‘Nibhaye Vaade’ to

customers and adds to this conviction by showing employees who live by this

philosophy on a day to day basis.

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Commenting

on the campaign, Sanjeev Mantri, Executive Director, ICICI Lombard General

Insurance said “In today’s times, technology is an integral part of everything

that we do. As an insurer, it helps us develop innovative, first-to-market

solutions that set new benchmarks in the insurance space. However, technology

can be cold and impersonal and when it comes to seeking help in the hour of

need, customers always look for the human touch. For us, technology is not the

primary solution, but an enabler for our team to help our customers, whenever

they need our support. The campaign effectively communicates this thought by

showcasing our employees, those who burn the mid-night oil to introduce these

innovative and customer friendly solutions”.

The campaign will be

aired on Television across 60 + channels and on Hotstar during the ICC Cricket

World Cup. ICICI Lombard is also the Associate Digital Sponsor of Hotstar, as

part of its efforts to garner visibility for the campaign.

Talha

Bin Mohsin & Mahesh Parab, Group Creative Directors, Ogilvy & Mather

said, "ICICI Lombard’s communication has always been driven by its

customer-centric values of keeping promises no matter how difficult. But this

time it was a bit different. We wanted to tell customers that we keep our

promises. This is only possible when the company is driven by technology that

in turn is driven by empathy of our employees towards our customers and their

evolving needs. The result - stories of our technologies helping our customers

and the real men and women of ICICI Lombard behind those technological

innovations."

By highlighting their employees in the

campaign, ICICI Lombard breathes in fresh air in the Insurance Space.

Ogilvy ICICI Lombard #TechnologyWithAHumanTouch Artificial Intelligence based Claim Settlement BFSI campaign bfsi campaigns 2019 bfsi campaigns list ICICI Lombard campaign ICICI Lombard campaigns InstaSpect Women Assist