Global Samosa: Krispy Kreme dreams of a doughnut-shaped world

Krispy Kreme National Doughnut Day campaign
SAMMIE

Krispy Kreme National Doughnut Day campaign is a quirky global spot that imagines the world shaped like a doughnut.

Last year, a new theory emerged claiming that the earth could be shaped like a doughnut. While this might sound unbelievable, Krispy Kreme wholly embraces this idea, imagining a joy-filled, doughnut-shaped world. If doughnut earthers are the new kids on the earth theories block, Krispy Kreme wants to give them a big warm welcome for National Doughnut Day.

In a series of spots that will be in 20 different markets, Krispy Kreme re-imagines dinosaurs, the Bermuda triangle, and tornados in search of a more joyful world.

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“We can have some fun imagining what the world might be like if it were, indeed, shaped like a doughnut. But there’s no debating this: delicious, melt-in-your-mouth Krispy Kreme doughnuts make the world a better place. And celebrating with our fans on a global scale is even more fun,” said Neil Gledhill, International Chief Marketing Officer for Krispy Kreme.

Krispy Kreme is celebrating National Doughnut Day on Friday, June 7, with shops in more than 20 countries across the globe offering promotions, deals and giveaways.

Participating markets include the USA, UK, South Africa, Peru, Panamá, Puerto Rico, Guatemala, Nigeria, Dominican Republic, Korea, Japan, Australia, Thailand, Philippines, Russia, Taiwan, Turkey, India, Malaysia, Bangladesh and Myanmar.

Agency: LOLA MullenLowe

Client: Krispy Kreme

Film: Dinosaur, Tornado, Bermuda triangle

Chief Marketing Officer: Neil Gledhill

Samosa Talks
Chief Creative Officer: Chacho Puebla

Executive Creative Director: Tomás Ostiglia

Creative Director: Saulo Rocha, André Toledo

Head of Digital: Fred Bosch

Copywriter: Luis Giraldo

Art Director: Felipe Antonioli, Camilo Jiménez

Global Account Director: Tom Elliston

Producer: Felipe Calvino, Diego Baltazar

Production: LANDIA

Director: Martin Rietti

Executive Producer: Nico Cabuche

Post Production: Exit


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