‘Bottles for Change’, Bisleri International initiative aims at bringing about a habit change of not viewing plastic as waste, but segregating and sending it for recycling.
The idea of ‘Bottles for Change’ is to ‘Be the Change, You Want To See’ and to lead by example by disposing and recycling plastic responsibly. ‘Bottles for Change’ has influenced the citizens in spreading the message of reusability and recycling processes of plastic.
The initiative has been receiving positive responses from not only individuals but also from corporates houses, communities and students who are actively helping to bring about the much needed change in the mindset(s) around plastic in general.
Speaking on the appointment, Wizspk Communication’s CEO and Founder, Anuja Choudhary said, “We at Wizspk are extremely delighted to work for the ‘Bottles for Change’ initiative. Our endeavor will be to use both strategic and innovative PR and Digital tools to convey the right message and engage the citizens at large.”
On the appointment, Anjana Ghosh, Director Marketing, Bisleri International Pvt. Ltd. said, “The campaign ’Bottles for Change’ aims to educate citizens about the importance of plastic recycling in our lives. ‘Bottles for Change’, as a programme, has made tremendous progress in one year alone and we aim to further introduce various platforms and spread the awareness to reach out and engage more citizens for a cleaner environment. For this initiative, we have partnered with Wizspk Communication PR to create a blend of effective Ideas to take our communication to the next level.”