All you need to know about Facebook Ads Manager updates

Facebook Ads Manager

The new Facebook Ads Manager interface will help brands quickly manage, analyse and make informed changes to campaigns and advertisements.

Facebook has announced a cleaner, more streamlined design for the Facebook Ads Manager to help brands, influencers and individuals better manage ads, analyse performance and explore the uses of advertising tools. The new interface will include left-hand navigation, expandable campaign structure and a secondary view for you to edit simultaneously from the main table. The users will now be able to easily search and filter campaigns, ad sets and ads with a text-based search and filter bar.

Read on to know what has changed and how.

Search by dropdown

No longer available as a standalone feature. Facebook combined the search and filter bar so that you can search for what you need using text rather than dropdowns.

Filter dropdown

No longer available. Facebook combined the filter bar with the search bar so that you can search and filter for what you need using text rather than dropdowns. You can still browse the filter options by clicking on the combined search and filter bar.

“Filter by” selection

Now moved as part of combined search and filter bar. To access “filter by selection,” select any ad object rows, then click on the search and filter bar. You will see “filter by selection” as an option for you to select.

Publish a draft

If you have a draft, you will see a blue “review and publish” button. By clicking the “publish” button, you will see the progress “publishing” card at the bottom of the screen.

Also Read: How to optimize Video Ad Campaigns on Facebook & Instagram

Delete campaigns, ad sets, ads

Now only visible after you’ve selected a campaign, ad set or ad.

  • To delete: Select campaign, ad set or ad that you want to delete.
  • Next to the green “Create” button at the top, you should now see an “Edit” button.
  • Under the dropdown of the edit button, select “Delete.”
  • You will see a pop-up that asks you to confirm your action.
  • Once you select “yes,” that campaign, ad set or ad is permanently deleted.

Duplicate and quick duplicate features

Now visible next to the green “create” button after you’ve selected a campaign, ad set or ad. Duplicate is still available as an action on individual campaigns, ad sets, and ads.

Other general editing capabilities

Now visible above the main table after you’ve selected a campaign, ad set, or ad.

View chart (chart icon)

No longer available as a standalone feature. Now accessible by:

  • Clicking on the chart icon underneath the campaign/ad set/ad name in the main table.
  • You will see a side window that automatically opens to the “charts” tab.

Note: You are able to interact with both this side window and the main table at the same time.

Edit an ad set (pen icon)

No longer available as a standalone feature. Now accessible by:

  • Clicking on the chart or pen icon underneath the campaign/ad set/ad name in the main table.
  • You will see a side window that automatically opens to the “edit” tab.

You are able to interact with both this side window and the main table at the same time.

Within “Edit Ad Set:” View of ad set or ads within each campaign

Moved to the main table. You can now see the structure of your campaign, ad set, or ads directly in the main table.

See history of changes (time icon)

No longer available as a standalone feature. Now accessible by:

  • Clicking on the chart icon underneath the campaign/ad set/ad name in the main table.
  • You will see a side window that automatically opens to the “History” tab.

No longer available at the account level. To see history of account changes:

  • Select all campaigns, ad sets, and/or ads.
  • Click on chart or pen icon underneath the campaign/ad set/ad name in the main table.
  • The side window will automatically open the “History” tab with history of account changes.
  • Billing and access information are no longer available through “history” tab.

You are able to interact with both this side window and the main table at the same time.

Also Read: Facebook changes how Page posts & ads appear on NewsFeed

Inspect ad set (magnifying glass icon)

No longer available as a standalone feature. You are able to interact with both this side window and the main table at the same time.

View set up

Now called “Setup” and has been moved under “Columns” dropdown.

Account overview, campaigns, ad sets, ads tabs

Moved to the left-hand navigation side.

“Rules” dropdown filter

Moved under the “…” button in the top left-hand side, next to “Export” dropdown.

Export and import

Now called “Export Setup.” This feature is under the “Export” dropdown (next to “Create” button).

Standard reports

No longer available. There are 2 ways you can access Ads Reporting: (1) through the left-hand navigation or (2) under “Export” → “Create Custom Report.”

Recently viewed reports

No longer available. There are 2 ways you can access Ads Reporting: (1) through the left-hand navigation or (2) under “Export” → “Create Custom Report.”

Campaign tag

Now moved under the “…” button.

“Export table data”

Moved under “Export” dropdown, next to green “Create” button.

“Create Custom Report”

Moved under “Export” dropdown, next to green “Create” button.

Manage Instagram and Facebook post comments in the new Ads Manager

This feature is now under the “…” button in the action bar (e.g., the bar above the main table). To manage your Instagram and Facebook post comments, select relevant campaigns/ ad sets/ads. You’ll see the “…” next to the Preview button.


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