Know Your Leader: Dr Thawarchand Gehlot

Dr Thawarchand Gehlot disseminates information about his ministry as well as the works of his party — Bharatiya Janata Party — on social media.

Dr Thawarchand Gehlot — Minister of Social Justice and Empowerment

Social Media Footprint

The social media communication of Dr Thawarchand Gehlot can be divided into two parts — posts about the ministry he heads and the party he belongs to. He often shares the details about the events undertaken by the ministry as well as disseminates important public information. Most of his updates are visual. While there is plenty of duplication of content across Facebook and Twitter, there is an aspect of liveliness and real-time on his Twitter feed as he often retweets the content posted by his contemporaries, amplifying their reach as well as the works of the ministry he heads.

Also Read: Know Your Leader: Arjun Munda

Sharing a slice of work

Gehlot often shares newspaper clippings and video interviews that reflect his work in the capacity of a Union Leader. Another prominent category of posts are videos of Lok Sabha speeches. The announcement creatives shared by Gehlot are often in the format that is usually seen in outdoor political advertising. He extensively shares the works of his colleagues and the departments under his ministry too.

People connect

While Gehlot often attends events and shares visual updates about them, there aren't as prominent public interaction images on his social media profiles. Most pictures shared by him fall under the general political communication template and give him an image of a leader who is prompt at sharing details about his work routine as a minister.

This is a part of the series — Know Your Leader. It's a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.