Twitter updates controversial tweets policy

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Brand Saga

Twitter is introducing a layer of additional information to tweets that are controversial or invite debate by high profile users and also updating it’s Search tab.

Notices on Tweets

Tweets that are controversial in nature or violate the platform’s guidelines but are in public interest may be considered important communication.

Previously, the platform has allowed certain tweets that violated rules to remain on Twitter because they were in the public’s interest. The company will continue to do so but now with a notice providing additional context.

This applies to verified users, users with more than 100,000 followers, government officials, any user being considered for a government position.

A cross-functional team including Trust and Safety, Legal, Public Policy and regional teams will determine if the Tweets are a matter of public interest based on the following considerations:

-The severity of potential harm with an emphasis on ensuring physical safety.

-Whether preserving a Tweet will allow others to hold the government official accountable for their statements.

Also Read: Twitter rolls out a new desktop interface

-Whether there are other sources of information about this statement.

-If removal would inadvertently hide context or prevent people from understanding an issue of public concern.

-If the Tweet provides a unique context or perspective not available elsewhere.

When this notice placed on a tweet, it will feature less prominently on Twitter, and not appear in: Safe search, Timeline when switched to Top Tweets, Live events pages, Recommended Tweet push notifications, Notifications tab and Explore.

This notice won’t be applied to any tweets sent before 27 June 2019.

Updated Search Tab

Twitter is updating the Search tab by including more info and improving how you search. The revised Search tab shows their count of recent tweets and how they are connected to your network. The updated Search tab has been rolled out iOS, Android and Mobile Web.

In another news, Twitter has also launched July 2019’s line-up of ‘Key Dates’ for Twitter marketers. The most significant events in July for Twitter marketers include Wimbledon, July 1 -14. Followed by World Emoji Day on July 17th and National Ice-Cream Day on July 21.


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