The mandate was won following a multi-agency pitch. It includes Digital Marketing Strategy, Influencer Outreach, and driving and delivering the overall social media requirements of the brand.
Since its foundation in 1942, Asian Paints has come a long way. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India.
Kinnect’s first association with the brand was for a project three years ago. The agency has worked on several campaigns and multiple brands within the Asian Paints group. It is a wonderful transition to working on the master brand. Asian Paints already enjoys great brand sentiment, and Kinnect will help it continue to be perceived as a market leader.
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Commenting on the account win, Rohan Mehta – CEO, Kinnect said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us – to be their custodians on digital – and we’re excited to take it on. We’ve devised campaigns like ‘Donate A Wall’ that has struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital”.