Ex-McCann Health executives, Daleep Manhas, and Kamya Elawadhi announced moving to a new venture, Doceree.
Doceree aims to help pharmaceutical brands invest bigger shares of their budgets into marketing and spend them wisely. Comparing the scenario to that seen in the case of consumer brands, the brand says that the healthcare industry would benefit by spending on advertising to communicate.
Before coming on board as the Chief Operations Officer at Doceree, Daleep held the position of Senior Vice President & Country Head at McCann Health India, with over 15 years of experience in leadership roles at Pharmaceuticals and Healthcare communications agencies.
“Pharmaceuticals are one of the biggest spenders on marketing globally, however the evolution of marketing practices in pharma has been painfully slow. As one of the highest regulated industry, the existing ‘one size fits all’ solutions for digital marketing are not effective for HCP marketing and needs fresh thinking”, he says.
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Currently taking on the role of VP – Operations at Doceree, Kamya worked with McCann Health for over 5 years, before she moved out about a year ago. She was part of the team who brought home the coveted Cannes Lions Grand Prix for Good for Immunity Charm, and India’s first Black Pencil at D&AD and First ever Best of Discipline award in Healthcare at One Show.
She says, “I am so excited to be working for doceree in building an industry-first solution, which not just impacts marketing but impacts all of us as consumers – consumers of Healthcare and that’s what brought me to Healthcare advertising over a decade ago.”
The team at doceree is hiring and growing at a fast pace, and getting prepared for their upcoming global launch in Q4, 2019.