Idea launches #SabKaTimeAagaya, a 360-degree media campaign to promote Har Recharge Pe Extra, a bouquet of discount offers.
With Har Recharge Pe Extra, Idea is offering discounts to all prepaid customers on every recharge. The brand is promoting the campaign as a celebration among customers, promising benefits of unlimited calls, cashback and extra data. The campaign that pans across digital, radio, OOH and social media, has been developed by BBDO India.
#SabKaTimeAagaya features people from different walks of life, dancing to the signature step. This energy is accentuated by the use of a lively tune that goes with the lyrics — Aagaya, Aagaya, Sabka Time Aagaya. The campaign is being driven by a TVC that has been directed by Satyajeet Kadam. It has been produced by Table Films.
Speaking about the campaign, Sunita Bangard, President – Marketing & National Brand Head – Idea, Vodafone Idea said, “Extra always delights. With Brand Idea’s Har Recharge pe Extra promotion, we aim to create delight for all our prepaid customers. We hope that India will dance away to the catchy jingle of #SabkaTimeAagaya with every recharge.”
The brand has been promoting the campaign on social media by sharing clips of the TVC as well as other creatives. So far, all creatives shared are video clips and include action images and celebratory vibes. The brand has leveraged on the festive season that is set to begin in the next few weeks.