IdeateLabs launches digital analytics tool, iCOGZ

ideatelabs launches iCOGZ
Brand Saga

The tool has been specifically created for the marketing community to track all digital campaigns/assets and provides live updates through interactive dashboards. Naveen Nandan to head the company.

IdeateLabs today announced the launch of iCOGZ® – a proprietary tool developed ground up with the integration of 100+ APIs and proprietary crawlers that gives each marketer a single dashboard view of their digital assets, ad campaigns, marketing automation, and analytics. All on one platform.

Under a single login, iCOGZ® gives the marketer a single dashboard view to monitor your brand health across all brand assets, including the website, social channels, digital campaigns, and marketing automation.

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iCOGZ® aims to assist every marketer in deep-dive analysis, understanding trends and tracking digital campaign performance, giving valuable, real-time insight which can assist the marketer to evaluate their ROI funnel.

iCOGZ® will be a 100% subsidiary of IdeateLabs to specifically cater to Data Visualisation Analytics & Audit for Brands.

IdeateLabs has brought Naveen Nandan as the CEO for the business.Naveen comes with more than 2 decades of experience in integrated communications, digital, data analytics and direct marketing solutions and was the Director Marketing NMIMS University, in his last stint.

Naveen has worked with companies like DDB Mudra Group, Triton Communications, Dentsu Comm, Euro RSCG, TBWA. This is Naveen’s second innings with IdeateLabs.

Naveen has combined his rich experience in brand strategy, consumer insights and the digital landscape to shape iCOGZ® such that it enables the marketer to monitor the complete cycle from Marketing to Sales and from Information to Intelligence.

“Marketers today spend a lot of valuable time to log in to different platforms to track their digital campaigns/ assets. They depend on third-party service providers to provide reports and insights about their campaigns. With iCOGZ® this dependency reduces considerably as the marketers can use a single dashboard to view the health of the brand online and also measure the success of their campaigns on a real-time basis” says Naveen Nandan.

iCOGZ® is currently used by various IdeateLabs clients in varied sectors like Telecommunications, Real Estate, BFSI, Consumer Durables, and Retail.

On the latest development Vrutika Dawda, Director, IdeateLabs said, “We are excited to announce the launch of our analytics unit and one of its’ kind digital ROI and measurement tool iCOGZ. The tool has been conceptualized and developed by the Insights & Innovations team at IdeateLabs. iCOGZ is the first in a series of tools we are working on. With Naveen leading the initiative we are quite bullish on adding meaningful value to our clients and the industry as a whole.”


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