In a recent development, the Tamil Nadu-based Karur Vysya Bank has announced Mullen Lintas as its creative agency.
Having its roots in Karur, in the state of Tamil Nadu, the bank today has 782 branches, 1644 ATMs across 20 States and 3 Union Territories.
Talking about the appointment of Mullen Lintas, P R Seshadri, CEO/Managing Director, Karur Vysya Bank Ltd said “Our engagement with customers has become digital now. In today’s fast-paced life, it’s the need of the hour. Today’s customers are looking for one tap, paperless solutions to make their life hassle-free. It is with this intent that we have strengthened our digitized offerings. We believe Mullen Lintas will be the right partner in this transformative journey for us.”
Commenting on the win, Vikas Mehta, CEO, Mullen Lintas said “KVB is one of the best-kept secrets of Indian banking. Its innovations in technology and digital can rival some of the best in the world. We are delighted they chose Mullen Lintas to help tell their story to the world. We are excited to work on the next chapter of building the next phase of the legacy for this century-old institution.”
The account will be handled out of the Bangalore office of Mullen Lintas.