#TopicalSpot: Brands make bonds stronger with Raksha Bandhan 2019 Campaigns

Raksha Bandhan 2019 campaigns

Brands celebrate the unadulterated bonds of siblings with Raksha Bandhan 2019 campaigns through an ingenious approach.

The constant brawls, a frequent dilemma to kill each other and the concealed emotion hidden behind walls, all break loose during Raksha Bandhan. Every year the unalloyed relationship between a brother and sister is celebrated with sterility. And this year too, Raksha Bandhan 2019 campaigns follow suit.

From IGP.com to Edelweiss Tokio Life to CashKaro, brands celebrated the combats, pranks and enduring love and memories between a brother and sister. They become instrumental in rekindling the relationship that fills us with sibling rivalries yet revives the love behind.

While some brands shared heart-warming tales, a few chose to take the product integration route. A number of brands also roped in celebrities for the occasion.

On the campaign, Sanjeev Mantri, Executive Director, ICICI Lombard, said, “On the campaign, Sanjeev Mantri, Executive Director, ICICI Lombard, said, “We are living in interesting times. Women are out in the world making a place and name for themselves. In this scenario, the festival of Rakshabandhan which symbolises the bond of a brother protecting the sister too needs to undergo a change  When we discussed this emerging trend and how to communicate it effectively , we thought of none other than Mary Kom, who represents one facet of women power. And the story being narrated by her brother brings out the progressive yet emotional angle.”

CashKaro

Faasos

Exide Life Insurance

Ferrero Rocher

Havmor Ice Creams

Amazon

Flipkart

Gulf Oil

Bombay Shaving Company

Aegon Life

IGP.com

Gits

Edelweiss Tokio Life

Candere

ShopperStop

Nykaa

#MyRakshaSquad with Nykaa | Celebrate Rakshabandhan | GIVEAWAY Ft. Apoorva Arora Veer Rajwant Singh

There's no other love like the love for a sibling. There's no other love like the lovefrom a sibling. 💝The good, bad and ugly, they’re there through them all 💕This Rakshabandhan, tell us your #SiblingStory and get a chance to win goodies from #Nykaa for your sibling and yourself. 💯All you have to do is 👇🏻1️⃣ Share this video 2️⃣ Comment below telling us why you liked the video and, tell us your fav story with your sibling, where they helped you 3️⃣ Use the hashtag #MyRakshaSquad in the comments. Contest ends on 16th August. Get the chance to win a gift a Nykaa.com gift voucher! #Rakshabandhan #Nykaa #MyRakshaSquad #SiblingLove #Siblings #NykaaLoves

Posted by Nykaa on Tuesday, 13 August 2019

Exide Life Insurance

Also Read: Brands gear up to tie the knot of trust this Raksha Bandhan!

Bajaj Allianz Life

Max Bupa

Reliance Trends

ICICI Lombard

Mochi Shoes

Max Bupa

Amazon India

Veave’s Studio

Tata Capital

Mother Dairy

Ease Your Life

If we have missed out on any Raksha Bandhan 2019 campaigns celebrating the sibling bond, let us know in the comments below or write to us on content@socialsamosa.com.


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