Httpool and UC Ads have announced the appointment of Httpool as the exclusive ad sales partner in India.
UC Ads, part of UCWeb within Alibaba Innovation Initiatives Business Group, along with Httpool, will offer branding and performance mobile marketing solutions to brands, e-commerce platforms, app developers, and other advertisers.
“UC Ads has done integrated campaigns for well-known brands, generating exposure to create awareness, launch event live streaming, influencer review programs for generating reputation, customers engaging events and more. It has successfully helped brands go to market, and gained a lot of market buzz. With Httpool we wish to take this offering to the market and effectively reach out to the right audience”, said, Ankit Paul, Country Lead – Monetization Strategy and Programmatic at UC.
“UC Web with a high number of daily active users that is growing multifold, experiences a lot of traction from varied target groups belonging to diverse fields, making it an ultimate destination for advertisers. As UC Ads exclusive ad sales partner, we will handpick dedicated teams to provide them with access to the local media agencies & brands, develop specialised solutions and support them from marketing, ad sales to billing” said Amit Gupta, Managing Partner Httpool India.