UC Browser takes an interactive route with Amazon.in through its latest ‘UC X Amazon.in Gift Fest’ campaign. UC To Launch Campaign Along With Mission Mangal Promotions
The brand partners with one of the leading e-commerce giants to showcase an interactive game based on ‘Mission Mangal’ to reach out to its users.
The recent campaign is based on the ‘Spot the Difference’ game where the viewers are presented with similar resembling posters of Mission Mangal. The users have to find the variance between the two twin-like versions of the movie poster. The winning participants will stand a chance to win cashback prizes coupons from Amazon.in. The coupon can then be used for multiple purposes such as paying prepaid recharges, booking Mission Mangal movie tickets from BookMyShow, even paying electricity bills, and more.
Further, UC Browser also launched multiple in-app activities such as vote cards and comment cards for the users to engage. The brand also launched special bloopers and short videos from the movie for its users as a part of the campaign.
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Leveraging on the much-awaited movie, Mission Mangal, in collaboration with Amazon.in, UC Browser aims to carve a niche for itself in the market with a ‘customers’-first’ approach.
According to Huaiyuan Yang, Vice President, UC Web Global Business, “UC always focuses on user’s benefits and needs. Launching this campaign with Amazon.in and Fox Star Studios is one of UC’s efforts to provide its 130 million Indian users with various benefits.”
UC Browser’s turnover from a browser to a content platform offers brands such as Amazon.in the benefits of reaching out to users through interactive, trendy, and inclusive content. UC Ads, UC Browser’s mobile marketing platform partners with brands to offer solutions, including advertisements and roadblocks, covering vernacular languages users in the south, to create huge exposure and awareness in the whole country, and more.
UC Browser has partnered with various FMCG, OTTO, and e-commerce brands.