Instagram reportedly working on a feature inspired by TikTok

Clips

Instagram is working on a feature called Clips and the striking similarities suggest it’s a clone of TikTok.

The feature, Clips, lets you record a short-video by selecting the length of the video & it’s speed, lets you overlay music and shows a countdown before it starts recording. Seems familiar?

TikTok has been booming in recent years with more than 500 million downloads on the Android Play Store itself. And it has been gaining popularity in the APAC region and tier 2, tier 3 & tier 4 cities of India.

Also Read: Instagram tests shoppable posts as ads

Facebook, to cut off its competition, is doing what they do best – duplicate. Previously, when Snapchat was gaining vast popularity for their Stories and overlay filters, Facebook duplicated ‘Stories’ and distributed it among the family of apps – Facebook, Instagram, and WhatsApp.

This time it’s the same story with a different character. TikTok has recently also made a commercial move by venturing into advertising.

Instagram’s duplication may mean the downfall of TikTok, similar to Snapchat. Advertisers, brand marketers, and influencers who invest in TikTok might also shift.


Comments

Paawan Sunam
A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.