Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the digital media mandate for GOQii’s India Health Quiz (IHQ), a nationwide initiative to educate the masses with the right information on health.
Joining hands with GOQii, MediaCom will be responsible for Digital media strategy, planning, buying and implementation across Digital media as per GOQii’s requirements for IHQ.
GOQii has an advanced health ecosystem that consist of fitness tracker and a care team which includes personal coach, health expert, doctors and diagnostics. It brings all the user health data on to a single platform from which it can be analysed by care team. This allows for the user to receive personalized health advice as per their lifestyle and habits.
Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, said, “In this health & fitness conscious era, GOQii’s products are hitting the right chord by providing preventive health and wellness ecosystem to a wider audience. We are excited to work on the new educative initiative India Health Quiz with GOQii and help them grow in the market and reach out to the masses easily.”
“When we were ideating about the India Health Quiz, we were looking to partner with someone who has the capability across Digital channels and can deliver on our objectives. Mediacom presented to us their bouquet of services & we embarked on this journey to educate Indians about the smaller nuances of health via a quizzing template,” said, Krishna Kumar, CCO, GOQii Technologies.
The preliminary results of the campaign are on track & promising.
The account will be managed and supervised by the MediaCom Mumbai office.