Not restricting herself to only one but Vaishali Niser creates content across categories and shares her journey of being the influencer that she is.
A yoga practitioner and a fashion, travel, food and lifestyle blogger, Vaishali Niser is a travel freak and has traversed the globe simultaneously creating content around the rich culture, food, and health for her 92k follower base on Instagram.
Looking back, where did it all begin?
It began when I started posting pictures and videos of daily activities, slowly people around me started asking for recommendations, so I thought of giving it a shot.
What’s in the name?
Name matters, the word Global word gives the meaning that in whichever corner of the world you are in, you need to experience the joy of the smallest things.
What is your USP in this cluttered space? How does your content give you an edge?
The best part is I love mixing contents, its not just food, its travel, lifestyle, beauty, entertainment, etc. It gives me the energy to be more consistent.
Please take us through your content creation process. How do you stay relevant and relatable?
We do edit posts, videos, pictures and give an eye-grabbing tag-line. We have to be true.
If a product is average, you don’t have to write that it’s too good, never hype falsely anything.
How do you rake the moolah with your efforts?
A lot of hard work goes, agencies do pay but due to some useless/cheap bloggers who do free and barter stuff, we loose out some well-paid campaigns.
How do you maintain editorial objectivity with the influx of brand briefs?
The brand gives us a hint, and we prepare the storyboard/scripts, sometimes the brands are surprised by your work positively if you add humor and innovation.
One instance/experience that made it all worthwhile
There is a huge difference between the earlier and current YouTube videos,now when we look back we say yes we are improving step by step. And most important, I worship Learning.
Weirdest brand brief/request ever
No such weird campaigns till now, but few agencies cheat you and late payments have been spoiling the industry.
If not blogging, you would be?
If not blogging, definitely a chef and fashion designer.
Message/tips for upcoming bloggers
It will take time to grow, avoid free posting and barter system (Unless and until a brand is a startup). I have seen senior bloggers still post free stories just to approach a wide audience and to fool other brands and show off them that they have done a big work. So, new bloggers are true and never settle for less or feel taken for granted-just grow yourself and the hard work will be paid off.
Your Favorite Influencer
Indianfoodhacker and many more.
The Future you foresee for your Personal Brand
I want to see myself as a truthful and honest Blogger and learning and growing will take me on a longer mission.