Within hours last evening, several versions of the #TrendingFormat came alive: A white background with arrows that requires eyes to scan over and decrypt the message.
Within a day of the #TapPost going viral over the photo-sharing platform, a new trend came alive. It all started when The Fake Ad Co. shared a creative on their Instagram feed with a white background, two arrows, four words and a logo. In between, it worked as a thumb stopper with the viewer’s eyes going from the words, through the arrows to the logo and the bookmark icon, the message loud and clear: Smoking kills, bookmarks help save posts. Within hours, our feeds were flooded with similar posts, each adding a new facet to the trend. Thus, #TrendingFormat: #JustLikeThat came to life.
How to create one? Use at least two arrows to indicate a relationship between at least two elements. They may not be in the same picture as a few brands had even experimented with arrows across multiple creatives in the same post. The key aspect is to stay authentic to your brand’s persona and use the arrows to establish relationships that are in sync with it. Here, a few examples will help.