#TrendingFormat: Brands use two arrows for one thumb-stopping creative

40 under 40

Within hours last evening, several versions of the #TrendingFormat came alive: A white background with arrows that requires eyes to scan over and decrypt the message.

Within a day of the #TapPost going viral over the photo-sharing platform, a new trend came alive. It all started when The Fake Ad Co. shared a creative on their Instagram feed with a white background, two arrows, four words and a logo. In between, it worked as a thumb stopper with the viewer’s eyes going from the words, through the arrows to the logo and the bookmark icon, the message loud and clear: Smoking kills, bookmarks help save posts. Within hours, our feeds were flooded with similar posts, each adding a new facet to the trend. Thus, #TrendingFormat: #JustLikeThat came to life.

How to create one? Use at least two arrows to indicate a relationship between at least two elements. They may not be in the same picture as a few brands had even experimented with arrows across multiple creatives in the same post. The key aspect is to stay authentic to your brand’s persona and use the arrows to establish relationships that are in sync with it. Here, a few examples will help.

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Save yourself.

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Zomato India

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My pizza is my pizza, none of your pizza.

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Tata Capital

Godrej Properties

Inox

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Only at INOX! 🍿

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Greenply Plywood

Sandoitchi

MX Player

Spice Style

Yoku Moku India

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Doorpix

Perked

Cello Writing

Organic Harvest

Vero Moda India

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Livpure Smart

BMW Motorrad India

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#savelives #justlikethat #bmwhelmets

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Glyd

Livpure

Skittles India

Croma Retail

TUI India

Mocha Cafe & Bar Kanpur

Loco

Max Life Insurance

Clove Dental

DocsApp

Sangam University

Singh Constructions

The Forum Vijaya Mall

Jaipuria Institute

MP Birla Cement

Red Chillies Entertainment

Black & White

Park Avenue

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#WorkPlayCelebrate in Style!

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MobiKwik

Wai Wai

https://www.instagram.com/p/B2irsKwB08x/?igshid=1cpxqes4xslvn

Gits Food

Bajaj Nomarks

Papa Brands Inc

Mutual Funds Sahi Hai

Pilot India

Morris Garages India

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It's a human thing. 💬

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JetPrivilege

Nakodagheetel

Kolte Patil Developers Ltd.

Mahindra Happinest

Wiki by Wildcraft

Lenovo Smart India

Sunpure

Giant Bicycles India

NMAT by GMAC India

PVR Pictures

ZEE5 Premium

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Believe us, this is (not) a part of our appraisal!

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Chupa Chups India

Nick Jr. India

Tic Tac India

Tata Sky

Sony BBC Earth

MOM – Meal of the Moment

Sony PIX

Yardley London India

SAB TV

NITCO

Indiabulls Dhani

Lodha Group India

Sunny da Dhaba Lonavala

Dosti Realty

Netflix India

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We wonder what the first comment will be.

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Tata Hexa

Manforce India

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Go all the way with Manforce Condoms.

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Tata Nexon

Durex India

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Lots of love to you all!

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Grofers

FreeCharge

Bajaj Allianz General

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Hum hain #CaringlyYours.

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Club Mahindra

JioTV

Garmin India

Vadilal Ice Creams

Bombay Shaving Company

JobSquare

ARMR Shots

Luminous

Vasant Masala

Druits

Epicuria

Nature’s Basket

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Bringing your recipes to life!

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Tata Stryder

Essar Petrol Pumps

VYRL Originals

Danone India

One Co.Work

Flurys

The Daily Cafe

Pour House

Cinépolis India

Baskin Robbins India

CEAT Tyres

VFM EV

Oxfordcaps

Gusto Wines

Ambrosia

Kanteenwala

The Warrior Run

The Wadhwa Group

Mumbai Games

Western Railway

Porsche India

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We design, you dream. #JustLikeThat

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Oasis Tiles

Dabur Hajmola

The Burger Club

Sevika Jewellers

Sodexo Benefits Club India

ProLine

Ghasitaram’s

Dell India

Mumbai City FC

Radio Nasha

Goodknight India

Reliance General Insurance

Nick India

Radio Mango

Himalaya Hair Care

Fever FM

Monginis India

Volkswagen India

Camlin

Fevikwik

J Hampstead India

GS Caltex India

Switz Home Chef

Pantene India

SVC Bank

Engage