Agency Feature: Bottle Openers

Who is Bottle Openers?

Founded in 2015 by Sachin Kumar, Bottle Openers is a Gurgaon-based digital-focused communication house comprising professionals with an experience of over 50 years. We say “digital-focused” because, even though we started out as a digital-only agency, BO now provides brands with digital-first ideas, which can easily and effectively be extended to other platforms as well.

What's in the name?

The reason is simple, a conversation over drinks about how advertising has become a mix for the marketer, and their ever-increasing desire to have someone who could effectively “open up” the possibilities of new-age advertising.

What do we do?

• Digital Campaigns
• Amazon Marketing
• Social Media
• Ad Films/Video Content
• Media Planning & Buying
• Event+Digital Tie-ups
• Influencer Campaigns
• SEM/Performance Campaigns, and more

The list is ever-increasing.

Why we do it?

We see big media houses acquiring creative capabilities and creative houses upping their ante on media. However, that’s not the end of the story. Both remain largely in silos and it is quite a task to find the right balance between both.

This is the gap that Bottle Openers fills by nurturing a culture where both creative and media outgrow their respective silos and toil together to achieve results & build brands.

How we evolve?

Bottle Openers is a very open and learning-oriented environment. We believe that one needs to give as much importance to input as one does to output.

So, the team is encouraged to spend time not just studying advertising as a discipline and to interact with consumers to dig insights, but also to take out time to gather more and more experiences and share them with everyone.

We have people in the team whose alter egos are actively involved in various fields, such as art, indie music, sports, fitness, etc., from where they derive experiences, observations and insights to evolve as advertisers, creators, and ultimately individuals.

Social responsibility in social media

Today, the social media world is extremely judgmental and opinionated, so the need for social responsibility is as much a mandate as it is the character, especially while we are creating content for our clients.

Staying away from controversy, creating content that does not hurt anyone’s sentiment in any way becomes extremely important.

The need of the hour

For clients to not view digital marketing as just a low-cost ROI-driven channel and understand it’s full potential.

In that same context, they should strengthen their relationship with Digital agencies in the same way as offline agencies. From our perspective, we are keen for clients to view us as communication partners with a stronghold on the digital and not just as a digital or social agency.

We learned the hard way

I think it is essential for an idea or a setup to be absolutely clear about what mindsets they want to hire.

Also,

we have found it extremely helpful to train the creative team in the nuances of

media and vice-versa. This takes away a lot of the unnecessary friction that

the two teams feel.

It is always beneficial to encourage, empower and entrust the youngsters with ownership. They will surprise you.

They work with us

Franke-Faber India, Carrier Midea India, Tech Mahindra, Tupperware, Snickers India, Cream Bell Ice Creams, Fitness First, Tecno Mobile, Aster Pharmacy (UAE’s biggest pharmacy chain), UM Motorcycles, etc.

The industry as we foresee

We’re heading to a place where social and real worlds are colliding, collaborating and co-existing – so the need is for agencies to stop thinking of themselves as ATL, BTL, Digital, and to evolve into more platform-agnostic content creators and letting the brands handshake with the consumers at any touchpoints that are relevant for the consumers.

A day without Internet

It is a day we start writing poems on an existential crisis.

Lastly, are you hiring?

Yes