Bang in the Middle has been appointed by shantanuandnikhil.com as its creative agency. The agency has been tasked to create a campaign for an upcoming initiative from the brand.
On the appointment of the new creative team, Shantanu Mehra of Shantanu and Nikhil said, “We are pleased to appoint Bang in the Middle as our creative partners. We are looking at expanding our range of offering through a new and differentiated line of offering and we would want Bang in the Middle to work closely in crafting this vision.”
Speaking about the development, Naresh Gupta, Managing Partner, Bang in the Middle, said, “Shantanu and Nihil is an iconic fashion brand and the new task they have given us will make the brand even more desirable. We are delighted to be a part of the brand”.
Bang in the Middle has already started the work on the new brief and the work will span across mainline and digital mediums
As a brand, Shantanu & Nikhil, have claimed to always reiterate the vision of belonging to something that is bigger than ourselves and its underlying spirit that symbolizes progressivism and distinctiveness. The brand doesn’t wish to preach or dictate and believes that the clothes create the dialogue.
It is a brand for strong men & women who represent a mentality of fighting for what they believe in, a sentiment that is relevant to both India and the world. Shantanu and Nikhil believe in nostalgically re-inventing Indian history through the art of the cloth by constantly breaking the myriad stereotypical notions of tradition & fashion and instead of breeding a new minimalistic culture of refined and progressive design depicting gender equality and cross-cultural expression.