Brands jump in to leverage ‘People Before’ meme trend

People before meme trend

As People Before meme posts create waves on social media, brands too jump in, taking a humorous take on their own features.

Participating in a meme trend helps a brand add a dimension of fun to its social media presence and strategy. Recently, the People Before meme trend went viral in the world of memers. While it is not as common for brands to leverage meme trends, it was interesting how they participated in this one.

One of the pointers to keep in mind is how they got a chance to highlight their legacy and relevance. Some even used the trend to put forth narratives that are relevant to their field of work and industry.

The creatives put forth by the brands can be seen as a sign of how meme trends are likely to gain traction in content plans — as much as trending formats, if not more.

Set Wet

Star Sports

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DRS was introduced in 2008. Decisions before that:

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ixigo

Magicbricks

Swiggy India

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Policy Bazaar

Now Chicken

Furlenco

Viu India

Bajaj Allianz

Apsara Ice Creams

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Astro Park

Fevicol

If you are planning to participate in the People Before trend, do loop us in at content@socialsamosa.com. We would love to add to this list!


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