The account was won following an elaborate pitch process and would be handled out of the agency’s Mumbai Office.
Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital AOR for LXME– India’s 1st financial planning platform for women, powered by the Anand Rathi Group.
As per the mandate, Columbus India will serve the digital requirements of LXME in the areas of paid media, search engine management, paid social, performance marketing, social media management, search engine optimization, content creation and developing creatives for the brand.
Commenting on the appointment, Priti Rathi Gupta, Founder, LXME and MD & Promoter, Anand Rathi Group said, “LXME is a unique proposition; it is a financial product tailored for a completely new target audience, which is women. While looking out for a media partner agency, we wanted someone who not only understood the data-driven digital media space well but also the consumer behavior insights of our TG.
Columbus India showed expertise in both domains with their past work and performance. We have approached work in a very collaborative style. Given LXME is a new business under the AnandRathi group, we have been very performance-centric with our media campaigns. Columbus India has some great minds at work that really understand our requirements and continuously aim to optimize results with their digital strategies across platforms.”
Nitin Sabharwal, COO, Columbus India, said, “We believe that the entire product built by the LXME team can leverage the digital ecosystem in a more precise manner using the unique data-driven solutions from Columbus India”.
Deven Dharamdasani, CEO, SVG Media added, “LXME has a unique financial proposition that is targeted towards empowering women financially. We are extremely excited to be partnering with innovative and progressive brands like LXME”.