In a recently released digital film, a young couple flirts in a metro train over bottles from the new Milton flask range.
Recently, Milton released a new digital film featuring a young couple. The video traces their journey over a few days as they flirt in an attempt to match the bottles they are carrying.
Directed by Vinil Mathew, the film has been produced by Breathless Films Pvt Ltd. Other credits include Swadha Shetty as executive producer, Anurag Agnihotri as ECD and Apoorva Jain and Saurabh Dikshit on creatives.
The storyline is able to playfully demonstrate the variety of colour options that have been launched as a part of the new Milton flask range.
While the girl seems to own the entire range, the boy eventually ends up buying all the colours in a bid to match her choice. Given the number of options in tow, it seems a difficult task. The boy buys a bottle each day in the hopes that on the next day, he will be able to match the colour of her bottle, leading to a conversation. However, he ends up getting a perfect match in the end, with the girl smiling at him approvingly.
The advertisement includes Kyon from Barfi! as the background score, which goes perfectly in sync with the storyline that is playing out on screen. Released about seven years ago, Barfi! is a Bollywood movie that featured Ranbir Kapoor and Priyanka Chopra Jonas in lead roles.
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In a bid to highlight the number of colours the brand has launched these products in, Milton took to social media with #ColorsOfMilton. These posts came out during Navratri and were created in sync with the festive season.