Spotify Diwali campaign brings back Anil Kapoor and Ishaan Khattar’s sparkling chemistry and music you’ll love this festive season.
In addition, the fun banter from Spotify’s ‘Sunte Ja’ campaign continues with protagonists Anil Kapoor and Ishan Khattar joining the brand’s Diwali celebration. Based on the insight of how music is deeply rooted in India’s social fabric is celebrating the fervour of seasonal festivities, the campaign this time brings to life the celebration of Diwali with music. Take a look at the Spotify Diwali campaign below:
With their much-loved on-screen chemistry brought alive during the ‘Sunte Ja’ campaign, Anil Kapoor and Ishaan Khattar return to play the iconic father-son duo’s relationship, this time lighting up the magic around everything that makes Diwali a uniquely cultural and socially intimate experience with friends and family. The campaign features three films that will be aired on TV, along with amplification across priority digital platforms.
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“Diwali is all about chores, family time, get-togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It’s also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate,” said Amarjit Batra, Managing Director for Spotify India.
Speaking about the campaign, Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett said, “With 3 billion playlists and the largest collection of party music to devotional songs, Spotify is going to be the first choice for music streaming this Diwali. Once again for this campaign we have brought together the magic of the always young and energetic Anil Kapoor and the talented Ishaan Khattar whose chemistry is like fireworks itself. Iss Diwali, Spotify Sunte Ja.”