Neha Gupta, Manager, GCS, Google and one of the winners of Social Samosa’s #Superowomen2019 shares key changes required in the industry to make it gender-neutral and forge a nurturing environment.
Neha Gupta is a marketing professional with over a decade’s experience in Brand Management, Brand Launches, Integrated Marketing Communication, Product Management, and more across verticals.
She has also worked with a number of eminent brands such as Moser Baer India, Whirlpool, and Myntra.
Having played various roles, Gupta is skilled in various branches of marketing. In conversation with Social Samosa, she sheds light on the gender balance in the M & A world.
How would you define a Superwoman in today’s day and age?
A superwoman in today’s day and age is someone who fights against the odds, preservers to make a mark in the chosen field and along the way builds a path for other people.
One quality that you think every superwoman has and that helped you win Social Samosa Superwomen…
Perseverance, ability to take risks at different career stages and in work and the ability to embrace and learn from failures. We need to be more entrepreneurial in our thinking both inside and outside of work, as a society, we shun any failures but personally I have found them to be the most effective learning device.
How successful have women been in shattering the glass ceiling in the Media & Advertising field? Does the ‘boardroom inequality’ phrase still stand true?
We have come a long way from where we were, but there is still a longer way ahead. The number of women in senior positions across industries including media and advertising needs to increase to have more even playing field. The young women of today are ambitious and hardworking and all it needs is an equal environment for these women to rise up.
What are the key changes this industry needs in order to make workplaces gender-neutral, safe, and nurturing?
First creating an environment that doesn’t distinguish talent basis gender, second ending the toxic masculinity that is present in everyday work life from insensitive jokes to casual remarks that can make people feel uncomfortable. Ability to provide support to working mothers as do working fathers and rating performance basis quality of work and not factors of time spent in office and outside socializing.
One Superpower you wish you had?
The ability to predict future technology trends. Over the years marketing has undergone such a huge change and is going to become more dynamic with the advances in technology.
The ‘Superwomen’ you diligently follow and who inspired you…..
Indira Nooyi: She is a great example of a woman leader who led from the front and steered the company in a new direction that will benefit the company for many years. I admire her vision, leadership qualities, and her drive.
One tip to women out there attempting to scale heights….
Keep believing in yourself, there will be moments when you will lose the belief in your abilities and start questioning your worth, never let that happen and embrace failures, never run away from them, they are the biggest teachers.