Known for his romantic performances, SRK isn’t restricted to being an artist. On his birthday, Social Samosa takes a look at the other facets of Brand Shah Rukh Khan.
Brand Shah Rukh Khan is an evergreen ripple effect of the decades he has spent entertaining the people world over. May it be making audiences cry buckets with Kal Ho Na Ho or get grooving in Kuch Kuch Hota Hai. He taught people romance with Veer Zaara and gave fitness aspirations with Om Shanti Om. Who can ever forget the leadership lessons he disseminated with Chak De India!
In the world of commerce and brands, he has left his mark with Pepsi, Hyundai, Emami, Sona Chandi, Byju’s, Big Basket and D’Decor.
As the focus of marketers arguably shifted from television to digital for video campaigns, his presence could be felt prominently on the smallest of screens. This can be seen in the case of three brands significantly — Big Basket, Byju’s and Visit Dubai. His recent stint with Netflix for Bard of Blood was also unforgettable.
The length of the videos has increased, giving him more screen time and bigger narratives. Behind-the-scenes cuts have also started to make appearances on a regular basis, matching the changing consumption of patterns of his old and new fans. All these reflecting in his endorsements too.
While SRK slipped to number 5 on the brand endorsers lists in January 2019, the breadth of his brand endorsements continues to be flourishing.
Here, we unpack more.