Quite a few brands participated in the trend to put forth Odd Even creatives after the rule got implemented in the city again.
As an attempt to tackle the situation in Delhi, the rule to allow vehicles with odd numbers on some days and even on another has been re-implemented by the government. In the social media sphere, it led to the creation of various memes as well as serious discussions around the topic. The next to enter the arena were brands that went a step ahead to engage followers with Odd Even creatives.
It is not the first time brands have shown their creativity on the topic. Such creatives had also done rounds earlier when the Odd Even scheme was implemented in the capital city. earlier One of the most prominent one being posted by Morris Garages India.
This time around, brands took the implementation of the rule and the dire situation in Delhi together and fused a brand connect in it to tell a story worth the trend. There were quite a few that didn’t comment on the condition in Delhi and merely used odd-even as an element/theme.
Here, we take a look at those that are relevant in ways more than one.
Ampere Electric Vehicles
Rajnigandha Silver Pearls
Hero Electric India
If you have spotted an Odd Even creative you feel should be on the list, please tell us in the comments or write to us at firstname.lastname@example.org.