From a PR firm to lifestyle blogging Brinda Shah, Founder & Creative Director of ‘Seamlessymphony’, never looked back, once she was in touch with her passion. Here’s a look at her journey.
With her passion for lifestyle blogging, Brinda Shah
Looking back, where did it all begin?
It all began in 2016, during my second year of degree college, which was a slow start and also casual in the beginning. After my graduation, I began working at a Public Relations firm, which was a good experience but soon realized that desk jobs are not meant for me.
I believe it is important to feel inspired and be passionate in the work you do and as soon as I realized that being a digital creator and blogger is my passion, I quit my job.
It’s been three and a half years and there’s been no looking back since then. Currently, I am pursuing PGDM in Marketing & Management and blogging too!
Fashion and travel inspire me and my goal is to make this accessible to people across the globe. I really hope to make this a super addictive space, which people feel like coming back to.
What’s in the name?
I want to establish a personal connect with my audience and create content that people can relate to and incorporate in their daily life, hence I felt it was best to keep the page name ‘Brindaahah’ Also, it is convenient for people to locate me on the Internet and they are more willing to trust sources that they build a personal connect with.
What is your USP in this cluttered space? How does your content give you an edge?
It not about just creating good pictures but also depends on what valuable content I am providing to my readers. I want to make fashion fun and wearable for every occasion and choose not to follow any particular category or trend, I am me and that’s how I want to be.
The key to creating good content consistently is by staying authentic, interacting with the audience and filling the gaps by educating them.
Please take us through your content creation process. How do you stay relevant and relatable?
Creating content and finding a unique form of expression is important to me. For me my everyday work as an influencer is an expression of myself; it is so powerful yet intimate all in one process and being true to my audience is crucial for me. I share with my readers how much fun it can be to be an influencer, but I am not afraid to show them hard times and struggle too.
How do you make moolah with your efforts?
Consistency and quality of content are always going to speak for itself. I participate in sponsored posts and make money from some of the things I share, but its not the main reason I show up every day. I only share things that I love and believe my followers will love, too.
How do you maintain editorial objectivity with the influx of brand briefs?
I always ensure that the brand provides a detailed brief and outlines exactly what they are hoping to see from me, whilst still allowing me creative freedom. Also, create imagery that is ‘me’ and not copying someone else. The brand has reached out to me because they like my style, so I make sure that it shows through my work.
One instance/experience that made it all worthwhile
Each campaign has been an incredible experience in its own unique way and I am grateful for every single one of them.
I’ve been able to work with some really cool brands and see my content shared by some big and famous accounts, which is always exciting. The ones that made it all worthwhile was when I was featured on Lakme fashion week’s page, in collaboration with TRESemme brand. This past one year has been incredible; as I have got opportunities to create amazing content for my page. Last month, I was invited to stay in Jodhpur and I am so grateful to experience the rich culture and explore the blue city.
Weirdest brand brief/request ever
I have got several requests to promote alcohol/beer on my page but I personally do not drink so would never recommend that to my followers.
If not blogging, you would be?
I suppose PR or marketing as I have worked with reputed companies before, but this is never something I wanted to do as I have always fundamentally been more of a creative person.
A day in your life
I wear many hats. My job description consists of writing, editing, researching, brainstorming creative ideas and the list goes on.
If I have a few consecutive days at home, you will find me catching up on my emails first thing in the morning, followed by planning out any looks or campaign that I might need to shoot later in the afternoon, then catch me until late in the night sitting up on my laptop working on my articles or editing my pictures.
On other occasions, I am traveling (extremely grateful for that) but it isn’t as fun as it looks like. There is a lot of hard work that goes behind the scenes – trying to capture the perfect picture under pressure and editing until morning to meet a deadline. Blogging is not a 9-5 job, it’s a 24/7 job.
Message/tips for upcoming bloggers
Quality of content is always going to speak for itself. A good media kit is important to collaborate with brands and as an influencer, you must update it every few months to reflect on stats and other details.
On top of that, interacting with other influencers, utilizing the right hashtags, tagging repost accounts in your pictures and building a community through engaging captions, asking questions, and giving back to them with giveaways and shoutouts are few other ways to grow.
Your Favorite Influencer:
Jessica Wang – Not jess Fashion is a huge inspiration for me. She is a fashion, beauty and lifestyle influencer. Her ability to mix high street with luxury fashion makes her so personal and relatable.
Her mosaic-like Instagram feed gives a peek into her colorful, jet- setting life. She knows how to have fun and keep her Insta-glam levels high.
Apart from that, she is also a mother of two and I love people who are so multifaceted and have multiple things going on for themselves. She puts in so much effort for planning her content on her social media and is all about empowering and spreading good vibes.
The Future you foresee for your Personal Brand
I’ve noticed how the Insta community loved photos from my travel, and I love connecting with people from all over the world, so I want to do more of that.
Exploring different trends, styles and creating fun digital content is something I look forward to.